Research and analysis
Measuring the value of the digital offer of galleries and museums
Exploring the use of contingent valuation techniques to measure the value of museums and galleries digital offers, based on four regional museums.
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A research study measuring the economic value of galleries and museums digital offerings using contingent valuation (CV) techniques. This study helps close evidence gaps in the valuation of digital culture, an area of future research for DCMS.
Published 28 June 2023