Make a green claim

How to make an accurate environmental claim for your product, service or organisation.



This is general guidance for businesses that want to display a green credential in marketing, packaging or other communications.

When you make a green claim, it should be:

  • relevant to anyone buying or using it
  • clearly and accurately stated
  • justifiable
Published 21 December 2016
Last updated 30 September 2021 + show all updates
  1. Added a link to new guidance about the green claims code: making environmental claims.

  2. First published.