LNER single leg pricing trial evaluation: revenue analysis
Report focusing on revenue impacts throughout the LNER single leg pricing trial.
Applies to England
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This report is an independent evaluation of the single leg pricing (SLP) trial. The trial was introduced in January 2020 on 3 London and North Eastern Railway (LNER) journeys between:
- London and Leeds
- London and Newcastle
- London and Edinburgh
The Department for Transport (DfT) commissioned the evaluation to provide a summative assessment of the impact of the SLP trials on revenue and customer satisfaction. Due to the COVID-19 pandemic, onboard passenger surveys were not possible during the evaluation, which is why the focus of the report is on revenue impacts.
The SLP trial did not appear to have a significant impact on revenue. But this may be a result of the pandemic, which affected all passenger journeys and revenue across the network during the trial.
SLP on LNER journeys will be evaluated further to examine revenue and customer satisfaction impacts. This will also provide post-pandemic evidence to inform future fares and ticketing reform.