How to improve gender equality in the workplace: actions for employers
Published 11 August 2025
Evidence shows diverse views and perspectives lead to better decision-making and creativity.
This guide summarises approaches that have been shown to improve outcomes for gender equality. It includes actions employers can take to attract and recruit more women, as well as actions which will support the progression and retention of female staff, creating a more inclusive environment.
It also indicates actions which need more evidence before they can be recommended as widespread approaches. This will help employers create more effective action plans.
Wherever possible, we have also consulted research related to wider characteristics, for example considering race and ethnicity, disability, socio-economic background and age, as well as gender. See the evidence used in this review section for more information.
This resource groups actions into the following 4 areas:
- hiring and selection
- talent management, learning and development
- inclusion and retention
- leadership and accountability
This work was funded by the Office for Equality and Opportunity, and carried out by the Behavioural Insights Team.
This guide is part of the ‘How to improve gender equality’ toolkit, a wider toolkit on evidence-based actions for employers to improve gender equality.
The toolkit includes a series of detailed guides on how to put in place 4 of the effective actions:
- How to set effective targets
- How to establish diversity leads and diversity task forces
- How to run structured interviews
- How to increase transparency of progression, pay and reward processes
Throughout this guide we say where more resources are available. We also include links to step-by-step guides for some effective actions.
Which actions to put in place
Every organisation is different and may face different challenges. To know where to focus your efforts, we recommend taking a data-driven approach.
Answering the questions in Box 1 will help you identify where gender imbalance is occurring and address the specific issues in your organisation.
Targeted actions are important but gender equality in an organisation is not achieved by putting a few actions in place. It is driven by a sustained approach that reaches every part of the organisation.
Box 1: Using data to target your actions
Employers who use high-quality data to understand the drivers of their lack of diversity will be able to target their actions and achieve the most effective results.
To identify areas for improvement in your organisation, start by answering these questions:
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Are women more likely to be recruited into lower paid roles compared to men?
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Do particular aspects of pay (such as starting salaries and bonuses) differ by gender?
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Do men and women receive different performance scores on average?
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Is there gender imbalance in your promotions?
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Do people get “stuck” at certain levels within your organisation?
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Do you support part-time employees to progress?
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Do men and women leave at different rates?
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Are you supporting both men and women in your organisation to take on caring responsibilities?
Use the government’s guidance on closing your gender pay gap for more information on how to answer these questions.
Evidence categories
Effective actions
There is strong evidence that shows these actions are effective, and that they are worth implementing. This might be because either:
- findings are consistently replicated across studies or different contexts
- trials are carried out in the real world (in other words, in a field trial) rather than only in a laboratory setting
- studies looked at significant outcomes of interest – for example, changes to representation of women in organisations over a sustained period
We recommend prioritising these actions above ‘promising actions’.
Promising actions
These actions are promising but they still need further research to improve the evidence of their effectiveness and how best to implement them. This might be because:
- they have only been evaluated in a single field trial
- the evidence is from laboratory trials rather than field trials
- researchers were only able to review intermediate outcomes rather than final outcomes (for example, analysing the number of women applying to a vacancy rather than the number of women hired to that vacancy)
- evidence is promising for women but less so for other minority groups
If implementing ‘promising’ actions, we recommend that employers evaluate their effectiveness. This will help you understand whether they work in your specific context and that they do not have any unintended consequences for other groups.
1. Hiring and selection
Standardising hiring and selection processes is an effective way to ensure fairer recruitment outcomes. It allows candidates to be assessed based on the same criteria and minimises the risk of bias affecting outcomes. This also means you are more likely to hire the best candidates for jobs.
Effective actions
Offer flexible working by default in job adverts
Nine in 10 people looking for work want flexibility.[footnote 1] Advertising specific flexible working options has been shown to increase applicant pools by 19% to 30% on the global job site Indeed[footnote 2] and by 50% at John Lewis.[footnote 3] Advertising new roles or promotions as open to part-time or job-sharing by default increased applications from women to senior roles by 19% at Zurich Insurance[footnote 4] and 35% at John Lewis and Partners. Few hiring managers opted out.[footnote 5]
Prompting hiring managers to clearly list specific flexible working options for new roles is vital. A simple prompt led to a 20% to 30% increase in employers advertising flexible jobs on Indeed.[footnote 6]
Use structured interviews for recruitment and promotions
Structured interviews are more likely to produce fair outcomes for candidates compared to unstructured interviews. Evidence shows no differences in interview scores for candidates based on gender or ethnicity when structured interviews are used.[footnote 7][footnote 8]
Use structured interviews that:
- ask exactly the same questions of all candidates in a predetermined order and format
- grade the responses using pre-specified, standardised criteria – this makes the responses comparable and reduces the impact of implicit bias[footnote 9][footnote 10]
For more information on how to implement this action, see the Behavioural Insights Team guidance on how to run structured interviews.
Make expectations around salaries and negotiation clear
Women are less likely than men to negotiate their pay on average.[footnote 11] This can lead to women having lower starting salaries on average than men.[footnote 12] These differences persist over time.
A lack of information about whether negotiating is an option or what salary range is on offer affects women more than men. Employers should clearly state the salary range and whether the salary is negotiable. These are effective ways of increasing the number of women who negotiate.[footnote 13][footnote 14]
Another reason why women do not negotiate their salaries is that they are more likely than men to face backlash, for example with people seeing them as ‘too demanding’.[footnote 15] Because of this, employers need to ensure that women are not unfairly penalised when they do negotiate. Employers should monitor negotiation outcomes and starting salaries to see if any gender gaps emerge.
Promising actions
Use targeted referrals
Many applications result from employees sharing vacancies with people they know. These referrals tend to reflect the existing demographics of the organisation. Using targeted referrals – where employees are encouraged to share vacancies with underrepresented groups – balanced the proportion of women referred to male-dominated roles at the Ministry of Defence.[footnote 16] This action is ‘promising’ because the evidence is from one field trial, and relates to referrals rather than hires.
Use neutral language in job adverts
Using neutral language in job adverts could help attract a wider pool of talent by encouraging more women and older candidates. In contrast, using words associated with masculine stereotypes (like ‘competitive’ or ‘dominant’) can lead women to assume those roles are in male-dominated teams and they may not fit in. While there is no known evidence of a direct effect on application rates, it has been found that this language can make jobs less appealing to women.[footnote 17][footnote 18]
To verify language used is neutral, there are tools available to help you review job adverts for language associated with one gender or another – search online for gendered language bias tools.
Make job requirements clear, specific and behaviour-based
List the specific behaviours and competencies needed for the role in the job description. Framing requirements as concrete, specific skills makes it easier for candidates to understand their suitability for a role. Employers can also work out if an applicant has met the requirements, reducing the potential for positive or negative bias towards personal characteristics to influence hiring decisions. It can also make it easier for underrepresented candidates, including neurodiverse people, to know what they need to do to reach the next stage.
Consider expressing requirements as behaviours rather than character traits. For example, ‘you keep confidential information to yourself’ rather than ‘you are reliable’. Evidence suggests that expressing job requirements as character traits reduces applications from women and ethnic minority groups.[footnote 19][footnote 20]
Advertise the specific benefits and policies available
Include important benefits and policies in job adverts, particularly ones that:
- promote inclusivity and diversity
- exceed legal minimums for benefits such as parental leave and pay, sick leave and pay, and pension contributions
For example longer paid parental leave for both maternity and paternity has a positive impact on women’s employment.[footnote 21][footnote 22] An online trial also found that job adverts mentioning ‘generous pension contributions’ were more likely to attract applications from older applicants.[footnote 23]
Recruit returners
Returners are people who have taken an extended career break for caring or other reasons. They may face challenges finding a new position or may take on a role that does not reflect their capability. Recruiting returners can give employers access to skilled and experienced people seeking to re-enter work.
Use our guidance to see how to attract and hire returners.[footnote 24] For example:
- target places where returners are likely to be looking
- ensure the recruitment process is returner-friendly
- offer support before and during the assessment
Make it possible to list experience in years not dates in CVs
Reduce bias against women returning to work after a break for childcare by making it possible to list experience in years rather than dates. Positioning experience in years (for example, ‘4 years’) rather than dates (for example, ‘2016 to 2020’) on a CV increased callback rates from employers by 15% for women returning to work after a break for childcare.[footnote 25] By focusing on years, employers are more likely to see returners for their relevant experience rather than negative stereotypes.
Use skill-based assessment tasks in recruitment
Skill-based assessments assess people’s skills and abilities relevant to the role they are applying for. They can include work sample tasks, situational judgement tests, simulation exercises or assessment centres.
There is evidence that skills-based assessments can support fairer recruitment and ensure women are not disadvantaged compared to men.[footnote 26] But like any form of assessment, you need to design and conduct skill-based assessments in the right way to ensure fair outcomes for all candidates.
Specific features to consider when designing fair skills based assessments include:
- have pre-specified scoring criteria
- make sure the assessment task resembles the real-life task – evidence suggests this makes it more likely that ethnic minority candidates will perform well,[footnote 27] and that candidates who will go on to perform well on the job are selected[footnote 28]
- use tasks that assess a variety of skills and abilities – this makes it more likely that a single task does not disadvantage some groups while helping others[footnote 29][footnote 30]
- develop the task and the scoring criteria with input from different staff members to ensure they are not too narrow or reflect gendered expectations about the role[footnote 31][footnote 32]
Employers could also monitor outcomes of skills based assessments to assess implementation and ensure no groups are being unfairly disadvantaged.
Attract more applications from women to increase diversity on shortlists
Broadening your pool of potential candidates in recruitment and for promotions can help to identify the most qualified person for the job. There may be women with the right skills and qualifications for your organisation who are missed when only limited methods for recruitment are used. Employers might consider using more channels to identify potential candidates, such as advertising internal opportunities widely and encouraging managers to consider if there are potential candidates in your organisation who have not applied.
Evidence from a series of laboratory and online studies finds that longer shortlists (for example, 6 candidates) had a higher number and proportion of women than shorter lists (for example, 3 candidates).[footnote 33] With more gender diversity on shortlists, some evidence finds women are more likely to be judged fairly.[footnote 34][footnote 35] As such, employers should seek to encourage women applicants as a way of improving diversity on shortlists.
Make decisions about applicants in batches
When people consider job applicants one at a time, they are more likely to end up comparing the candidate to certain stereotypes. For example, a well-qualified woman applying for a job in a predominantly male team may be rejected because she appears too different from the team’s current image of a talented team member.
This can be addressed by evaluating candidates in batches to reduce bias. In the previous example, comparing the well-qualified woman to 2 other new candidates who have applied for the role could allow her excellent qualifications to stand out more. There is some evidence from laboratory studies that this approach can help gender equality.[footnote 36]
Your organisation may already make decisions about applicants in batches if you have recruitment or promotion rounds where you evaluate multiple candidates against each other. However, some organisations may have ongoing or open recruitment or promotion processes, which mean that a decision is made about an individual candidate in isolation as they apply. If this is the case, look for points in your processes where multiple candidates could be considered in parallel and weighed up against each other.
Encourage candidates to reapply
When a candidate narrowly misses out on being appointed, encourage them to reapply the next time there is a suitable vacancy. For example, following each recruitment round, call or email appointable candidates to specifically let them know how well they did and encourage them to reapply to other relevant roles. Women are less likely to reapply for roles, particularly senior ones, when compared with men.[footnote 37] If candidates were close to being successful, they are likely to be highly qualified already, and encouraging reapplications is a cost-effective way to boost inclusivity in the next round of recruitment.[footnote 38] This action has been categorised as ‘promising’ as it has only been evaluated in one field trial.
2. Talent management, learning and development
It is vital women have access to opportunities that support career progression at equal rates to men. To promote equitable progression, we recommend employers focus on transparency across all processes and encourage tracking the effectiveness of other development initiatives, such as networking programmes, mentoring or sponsorship schemes.
Effective actions
Increase transparency to promotion, pay and reward processes
Transparency means being open about processes, policies and criteria for decision-making. This means that employees are clear for example about what is involved to get a pay increase or exactly how promotions are decided. Managers also understand that their decisions need to be objective and evidence-based because those decisions can be reviewed by others. Without transparency and the accountability it creates, it can be easier for decisions to become biased. It can also be harder for minority candidates to know what is expected of them to progress – or to question inconsistent or unfair decisions. Increasing transparency to promotion, pay and reward processes can reduce pay inequalities for both women and ethnic minority people.[footnote 39]
For more information on how to implement this action, see the Behavioural Insights Team guidance on increasing transparency of progression, pay and reward.
Promising actions
Use calibrations for important decisions
Calibration processes involve multiple decision-makers coming together to review hiring decisions or performance scores to align standards across the group.
Calibrations can help minimise bias on the basis of personal characteristics by standardising and calibrating manager responses across employees. They create accountability because managers review each other’s decisions and ask for justifications for them. When individuals know their decisions may be reviewed by others, they ask for more information to base their decision on,[footnote 40] and make less biased decisions.[footnote 41] When managers have reviewed each other’s decisions, it has been found to reduce racial bias in recruitment[footnote 42] although there is no evidence evaluating the impact on outcomes for women.[footnote 43] Further research is needed to understand how to best implement calibrations.
Request ‘advice’ for actionable ways to improve instead of ‘feedback’ on past performance
Women are more likely than men to receive vague feedback, which holds back their development.[footnote 44] Asking for ‘advice’ rather than ‘feedback’ seems to produce more specific and actionable feedback overall.[footnote 45] Consider separating developmental feedback processes from evaluative processes, as evaluative feedback is less likely to lead to performance improvement.[footnote 46]
Offer mentoring and sponsorship
Mentors provide guidance and advice to their mentee while sponsors advocate for and champion the person they are sponsoring. Some evidence suggests that mentoring programmes are somewhat effective for women, ethnic minorities, disabled people and those from low income backgrounds, but are not necessarily effective for women of all backgrounds.[footnote 47] While it is not clear, based on existing evidence, whether sponsorship is more effective than mentoring, longitudinal evidence with 42 companies suggests that sponsorship is more effective when:
- the sponsor occupies a mid-level status in the company, between the individual being sponsored and senior management – who they are trusted by
- the sponsor has a long tenure[footnote 48]
It is likely that for either to be effective they must give women access to and advocacy from highly influential people in an organisation.
Offer networking programmes
Formal networking programmes, where members meet and share information and career advice, can be helpful but their design should be considered carefully to ensure all members benefit.[footnote 49] For instance, it can be important to consider whether senior members are representative of network members in terms of gender and ethnicity to encourage networking and career progression for all.[footnote 50]
More research is needed to better understand how networking programmes can be designed to be most successful.
Default employees into applying for promotion
This involves automatically considering all eligible employees for promotion, while they retain the option to withdraw or opt-out. This is an alternative to the typical requirement for staff to self-nominate or be selected by a manager for promotion.
There is promising evidence that opt-out promotions may increase women’s applications to leadership positions. One study found that 76% of the promotion gap between men and women is explained by women being less likely to put themselves forward for promotion.[footnote 51] Other research finds that women are less likely to participate in leadership selection than men with a standard opt-in system, even when told they are the group’s top performer, but this gap was significantly reduced, and women more likely to be selected, when using an opt-out system.[footnote 52][footnote 53]
Offer internships, traineeships and work experience
Work experience is a way for organisations to recruit new talent, and for people joining the workforce to gain valuable experience. There are many ways in which work experience programmes can be designed, such as internships, traineeships, apprenticeships, or work placements.
Completing work experience can have positive effects on the career prospects of women,[footnote 54] disabled people, disadvantaged young people, and those from lower socioeconomic backgrounds.[footnote 55] To maximise the benefits to gender equality, there are key aspects of design and implementation to consider.
When recruiting for interns, work experience candidates, trainees or apprentices, employers should adopt the recommendations from this guidance to ensure the hiring process is fair and that appropriate remuneration is offered. Evidence suggests that without these features, work experience programmes can be harder for certain groups to access and benefit from, including women and other minority groups.[footnote 56][footnote 57]
3. Inclusion and retention
Employers invest heavily in attracting the best talent but do not always consider how to retain staff. Flexible working arrangements and generous parental leave policies can support employees to balance home and work responsibilities. It is important for employers to ‘walk the talk’ and ensure that take up of these policies is genuinely encouraged throughout the organisation. Employers should also offer routes for staff to raise concerns.
Effective actions
Share local support for parental leave and flexible working
Men may privately support other men taking longer parental leave and working flexibly, but incorrectly believe that their male colleagues think differently. Informing men about the high levels of support among their male colleagues, including managers, increased rates of men intending to take 5 to 8 weeks of parental leave by 50%.[footnote 58] At Santander, 99% of men supported men working flexibly, but thought only 65% of colleagues did. When male employees were informed that their male peers were almost universally supportive of flexible working, men’s intentions to work flexibly in the future rose by 4%.[footnote 59]
Improve workplace flexibility for men and women
It is important to challenge the gender stereotype that it is a woman’s role to take on caring responsibilities. Improving workplace flexibility for everyone can enable both women and men to combine work with family and other parts of their lives.[footnote 60] We know that flexible working arrangements are attractive to both men and women and increase the total number of applications to vacancies.[footnote 61][footnote 62]
Employers should:
- advertise and offer all jobs, including senior roles, as having specific flexible working options, such as part-time work, remote working, job sharing or compressed hours
- encourage senior leaders to role model working flexibly and to champion flexible working
- encourage and enable men to work flexibly, so that it is not seen as only a benefit for women
- avoid an organisation-wide ‘one size fits all’ approach (for example, specifying the number of days employees can work from home), as this could create a gender gap rather than avoid one[footnote 63]
- talk to fathers about changing their working patterns when they have children, not just mothers
Promising actions
Encourage all parents to take up Shared Parental Leave
The unequal sharing of childcare between men and women leaves a lasting impact on women’s earnings. Many organisations offer enhanced parental leave pay, and Shared Parental Leave and Pay enables working parents to share up to 50 weeks of leave and up to 37 weeks of pay in their child’s first year.
Encourage take up of your organisation’s parental leave and pay offer, or Shared Parental Leave. See the government’s guidance on Shared Parental Leave and Pay.[footnote 64]
For example:
- inform future fathers of your parental leave and pay offer, and that it is their legal right to request Shared Parental Leave
- provide future parents guidance and personal support to understand the scheme
- share and promote examples of senior leaders who have taken parental leave in your organisation
- offer enhanced Shared Parental Pay at the same level as enhanced maternity pay
Review formal grievance procedures
Formal grievance procedures are a channel for employees to raise concerns with their employer, for example, sexual harassment or bullying and discrimination. By law, all employers in the UK must set out formal legal procedures for their employees.
Employers can monitor and review the implementation of formal grievance procedures to ensure they operate effectively. Evidence suggests employees who file complaints can face significant challenges, for example being denied promotions and social exclusion.[footnote 65][footnote 66] Considered design and implementation can ensure grievance procedures provide employees with effective routes to raise concerns and protect against harmful wellbeing and career outcomes.
To further support employees, employers could consider complimenting formal procedures with additional support mechanisms such as mediation, restorative justice, and other avenues of support. These show promise in solving workplace disputes, though more thorough evaluation would support better understanding of how they can function most successfully.[footnote 67][footnote 68] Employers could also consider externally managed reporting systems which enable people to make anonymous reports initially, though these would require testing to understand how best to implement.
4. Leadership and accountability
Leaders play a significant role in driving gender equality in their organisations. The first concrete thing leaders can do is to set specific, ambitious targets.
The second thing is to create strong accountability mechanisms. This will ensure that all hiring and people managers feel accountable for diversity outcomes in their team.
Effective actions
Set internal targets for gender representation and equality
The first thing many organisations do is set goals. Unfortunately general goals such as “we will change our culture to be more inclusive” are not effective unless you also have specific goals. High-level goals do not spur action or assign responsibility. Targets are most successful when they are:
- specific and clear – what are you aiming to change and how big will the change be?
- time-bound – by when will you achieve the goal be achieved?
- challenging but realistic
- public[footnote 69][footnote 70] – organisations should consider making their targets public, as making a public commitment makes it more likely that the target will be achieved
- monitored – progress towards goals should be tracked and reviewed regularly
For more information on how to implement this action, see the Behavioural Insights Team guidance on how to set effective targets.
Appoint diversity leads and/or diversity taskforces
Diversity leads and diversity taskforces hold all parts of the organisation accountable for diversity and inclusion efforts and outcomes. Quantitative analyses tracking over 800 firms over 3 decades show that having a diversity lead is linked with better representation of women and minority groups. This includes when looking only at managerial positions.[footnote 71][footnote 72][footnote 73]
But, simply appointing a diversity lead or taskforce is not enough. Diversity leads and taskforces should be able to review hiring, progression and talent management decisions and ask for justifications for them. This creates accountability. When people know a senior manager or taskforce may review their decisions, they pay closer attention to the information they are basing their decisions on. They make less biased decisions as a result.
Diversity leads and taskforces should:
- have a senior or executive role within the organisation – they need to have enough influence to hold people accountable for making progress on equality and diversity goals
- care about equality and diversity – they should also seek to continually develop their expertise about proven approaches to improve diversity and inclusion
- have visibility of internal data so they can track progress and outcomes
- be in a position to ask for more information on why decisions were made
- be enabled to develop and implement diversity strategies and policies
For more information on how to implement this action, see the Behavioural Insights Team guidance on how to establish diversity leads and diversity task forces.
How you can evaluate actions
We recommend that employers evaluate the effectiveness of any actions they decide to implement, before rolling them out more widely – particularly any actions in the ‘promising’ category.
Why is evaluation important in the context of gender equality in the workplace?
Evaluation is important for 3 main reasons:
- to help you identify what is and is not effective, and to help you understand which elements of the initiative or programme are working and why
- to understand whether an initiative or programme has any unintended consequences (positive or negative)
- to help you understand where to direct limited resources in the future so that you implement the most efficient and impactful actions
While the actions in this guide are based on evidence, some of them may work differently in different contexts. That is why employers should look at their own data to check what the impact is.
How do I evaluate?
There are different types of evaluation. We have provided some suggestions for impact evaluation methods below but these are not an exhaustive list of evaluation options.
Exploring a randomised controlled trial (RCT)
To be able to measure the effectiveness of an initiative, it is necessary to compare the results of that initiative to a counterfactual to understand what would have happened without the initiative. This can be done by randomly assigning some employees to participate in the initiative, and comparing their outcomes (for example promotion rates) to those who were not involved. This will be easier for larger employers. For more guidance on how to run an RCT, see the guidance published by Innovation Growth Lab (PDF).
Measuring outcomes before and after an initiative
By comparing what happened before and after you implemented a new initiative, you will be able to see whether anything has changed (for example the number of applications you receive, or performance scores for female and male employees). If possible, look at data several weeks or months after an initiative. This is because some changes may take a while to come about. This may also help you to understand whether any changes are lasting, or whether effects wear off over time. While this method of evaluation is likely to be easier for most employers, note that if you do see a positive difference after the intervention, you will not be able to tell how much of the change you observe is due to the initiative, and what would have happened anyway. If you are using before and after data to evaluate an initiative, it is important to only implement one new initiative at a time. Otherwise you will not be able to tell which initiative caused any change.
You may want to compliment any ‘impact evaluation’ you undertake with a‘process evaluation’ which uses ‘qualitative’ data, for example, interviews or focus groups with staff. However, remember that while these may tell you about what employees liked or disliked, in other words their feelings and perceptions about the intervention, you will not be able to use them to assess impact, that is, how effective the intervention was with regards to changing outcomes. If running interviews or focus groups, think about what your research questions are, who you will invite to participate, and how to structure the interviews or focus groups to gather the most helpful insights. You may also want to explore staff surveys so that you can gather an even wider range of perspectives, though these will not be as in-depth.
Whatever evaluation method you use, you may also want to consider running a smaller pilot first. This could mean introducing the intervention for a smaller group of staff, for example, for one department, to see whether you want to then scale it up for all staff.
Actions with mixed or limited evidence
When taking action to promote gender equality in the workplace, it is important to consider your own organisational context. There are some actions which may be effective for one organisation but that could be less effective elsewhere. The success of actions can vary depending on where and how they are implemented. For example:
Diversity statements
Diversity statements are one way of trying to communicate your organisation’s commitment to diversity. These may work better for organisations which are already diverse, whilst they may need to be supported by other effective actions in less diverse organisations.
Automated sifting
Organisations are exploring ways to use AI and automation to support a range of tasks including sifting applications. When adopting new technologies, it is important to ensure they still support fair recruitment outcomes. For instance, AI tools focusing on recency of experiences or gaps in employment history rather than skills might disadvantage those with caring responsibilities or disabled candidates.
Further research will help to better understand where and how these actions could be effectively implemented.
Evidence used in this review
We focused on gender-related research and evidence, but we also included research on characteristics such as race/ethnicity, age and sexual orientation to understand what works for improving equality and diversity more generally. This acknowledges that people’s experiences are not determined by a single dimension of identity. For some actions, we have gone beyond gender and other diversity characteristics, drawing on a wider body of behavioural science research to make our recommendations. For example, there are no high quality studies on the impact of setting internal targets on equality in the workplace. We have nonetheless included this as an effective action because goal setting has a consistent effect on behaviour across a range of settings. So where the body of findings is robust and consistent across contexts, we have included the action even without specific evidence from the workplace equality context.
This guide has been informed by a series of evidence reviews conducted iteratively between 2018 to present. The main review was conducted from November 2021 to January 2021. In January 2025 we reviewed whether there was new evidence for any ‘promising’ actions, but did not check for updated evidence for other actions. Therefore there may be some more recent evidence which is not reflected in this guide.
Highly rigorous evidence is currently scarce in the field of gender equality in the workplace. Our judgement about whether a given action is categorised as “effective”, “promising” or “mixed evidence” is based on a holistic assessment of the current evidence. In this document, we cite only a sample of the studies that were used to inform our assessment of the efficacy of a given action as it was not practical to cite them all. A fuller bibliography is included in the appendix.
Further reading
Gender and Behavioural Insights Programme by The Behavioural Insights Team.
Bohnet I (2016). What works: Gender equality by design. Harvard University Press.
Dobbin F and Kalev A (2016). Why diversity programs fail. Harvard Business Review, 94(7/8), 52–60.
CIPD (2015). A head for hiring: The behavioural science of recruitment and selection.
Office for Equality and Opportunity (formerly Government Equalities Office) (2019). Women’s Progression in the Workplace: Actions for employers.
Office for Equality and Opportunity (formerly Government Equalities Office) (2019). Family friendly policies: Actions for employers.
Appendix 1: Methodology
Background and aims
This guide is based on a series of 5 connected evidence reviews which were conducted at different intervals to capture updates to the evidence base.
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An initial rapid evidence review was conducted in summer 2018, with a published guide for employers as the output. This was available on the gender pay gap service.
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That review was then repeated in autumn 2020, with an updated guide published on the gender pay gap service.
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The review was repeated once again in summer 2021 and the initial guide for employers was updated and published as part of a wider toolkit, with accompanying implementation guides for some of the effective actions. These were available on the Behavioural Insights Team’s website. The third iteration of the review specifically considered integration of the trial results from the Gender and Behavioural Insights Programme, a research collaboration between the Office for Equality and Opportunity and the Behavioural Insights Team.
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A further evidence review occurred between November 2021 and January 2022 to consider what works for wider characteristics, though this was not published and the guide was not updated.
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In January 2025, prior to publishing the current guide, we reviewed whether there was new evidence for any ‘promising’ actions, and if there were any entirely new actions to include – particularly within the hiring stage – but did not check for updated evidence for other actions. We updated the guide based on this latest review, as well as the unpublished 2021 to 2022 evidence review.
The primary objective of this iteration of the guide was to identify what actions employers can take to improve gender equality in the workplace, and categorise those actions according to their efficacy to support employers to understand what actions to prioritise. We reviewed actions across 4 stages of the employee lifecycle:
- hiring and selection
- talent management, learning and development
- inclusion and retention
- leadership and accountability
Research questions
Primary research question: which actions should employers implement to effectively improve gender equality in their organisation?
- Which interventions have strong evidence for leading to greater representation of, and more equal outcomes, for women?
- Which common interventions are not effective? For example, they have been proven to have no impact, or to backfire?
- Which common interventions have not been evaluated at all?
Secondary research questions:
- Which actions have similar or different outcomes for other characteristics of interest? Characteristics in focus included race/ethnicity, disability, gender reassignment, sexual orientation, religion/faith, age, and socio-economic background.
- In which contexts/circumstances are interventions more successful?
- Which factors are required to make them more effective?
- What did those interventions change?
Methods
Search strategy
Our primary search strategy made use of Google Scholar to search for academic evidence due to its broad coverage which includes research articles and abstracts from most major academic publishers and repositories worldwide.
We also used Google’s standard search engine to search for grey literature, for example literature on the websites of relevant charities or policy organisations. This included identifying a list of locations to search in advance as well as using our search terms in the engine. Examples of search locations included NBER, government working papers, resources and reports by CIPD, Timewise and Business in the Community, as well as a number of specific charities/organisations related to particular characteristics (for example, Centre for Ageing Better, Scope, Social Mobility Foundation).
We also included papers and reports by the Behavioural Insights Team – specifically outputs of the Gender and Behavioural Insights Programme.
Finally, we reviewed a selection of UK employers’ action plans on the gender pay gap portal to identify common actions employers were undertaking to inform our search.
Search terms
Before we started to search for literature we identified a list of initial search terms related to gender equality in the workplace. We share the list below, though it is not an exhaustive list. We also used search terms for each of the actions we had identified in advance by reviewing employers’ actions plans (for example, mentoring, diversity leads, internships), and used search terms related to the particular characteristics of interest.
Where the search yielded particularly sparse results, we also included snowball sampling from the papers we had identified.
Behavioural Insights: behavi?ral OR Behavi?ral science
EDI: bias OR transparen* OR accountab* OR equalit* OR inclusi* OR “equal opportunity” OR “equal opportunities” OR “equal outcomes” OR minorit** OR equity
Employment: recruit* OR application* OR job description* OR job ad* OR interview* OR hir* OR retain OR retention OR talent manage* OR promot* OR diversity leads insights OR employ** OR life cycle OR work OR organi?ation OR compan* OR firm** OR talent management OR HR OR Human Resources
Aggregating evidence: meta-analysis OR literature review OR evidence review OR randomi?ed controlled trial OR field trial
Employer Actions: inclus** OR equal** OR divers** OR effective** OR actions
Inclusion and exclusion criteria
Once papers were identified using the search terms each paper was assessed against the following inclusion and exclusion criteria. Assessments were based on the title of the paper, the abstract, and, if further information was required, the introduction:
- Include papers published in the English language
- Exclude any studies which are dissimilar/ irrelevant to the UK labour market, and employment/ hiring processes – unless they were a behavioural science paper evidencing some of the core mechanisms behind actions (for example, we reviewed papers on goal setting when considering the action on targets).
- Exclude any studies that were published more than 20 years ago (note: we included some studies which still felt relevant, for example, on structured interviews).
- Exclude communications from firms: Studies that rely on commercial case studies of n<50 employees/people. Unless there is a rigorous research paper to back findings.
Assessment of the evidence
We developed a structured framework to capture insights from studies. This included documenting the following information:
- title
- year
- type of paper
- source
- action category
- action
- main findings
- details on the intervention
- characteristics considered
- details of what made the intervention work
- country
- sample size
- method
- field or online study
- long-term effects
- caveats
- evidence source
When assessing and categorising evidence we considered:
- whether evidence was from a randomised controlled trial
- whether evidence was from the field or a laboratory or online setting
- what was the effect size
- whether outcomes were measured in the long term
- whether the intervention had been replicated or evaluated more than once
- whether the intervention had similar or different effects for gender and wider characteristics of interest
- if there was a risk of backfire
This allowed us to categorise each action as either effective, promising, or mixed evidence.
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The Behavioural Insights Team (2021) Encouraging employers to advertise jobs as flexible ↩
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The Behavioural Insights Team (2021) Flexibility by default: Increasing the advertisement of part-time or job-share options. ↩
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The Behavioural Insights Team (2021) How many days should we work from home? What works to improve gender equality. ↩
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For government guidance, see shared-parental-leave-and-pay ↩
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Dobbin F and Kalev A (2019). The promise and peril of sexual harassment programs. Proceedings of the National Academy of Sciences, 116(25), 12255-12260. ↩
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McLaughlin H, Uggen C and Blackstone A (2017). The economic and career effects of sexual harassment on working women. Gender and Society, 31(3), 333-358. ↩
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Sheehan M, McCabe TJ and Garavan TN (2020). Workplace bullying and employee outcomes: a moderated mediated model. The International Journal of Human Resource Management, 31(11), 1379-1416 ↩
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ACAS (2013). Mediation: An approach to resolving workplace issues. ↩
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Mento AJ, Steel RP and Karren RJ (1987). A meta-analytic study of the effects of goal setting on task performance: 1966–1984. Organizational Behaviour and Human Decision Processes, 39(1), 52–83. ↩
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Epton T, Currie S and Armitage CJ (2017). Unique effects of setting goals on behavior change: Systematic review and meta-analysis. Journal of Consulting and Clinical Psychology, 85(12), 1182–1198. ↩
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Dobbin F and Kalev A (2016). Why diversity programs fail. Harvard Business Review, 94(7/8), 52–60. ↩
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Castilla EJ (2015). Accounting for the gap: A firm study manipulating organizational accountability and transparency in pay decisions. Organization Science, 26(2), 311–333. ↩
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Dobbin F, Schrage D and Kalev A (2015). Rage against the iron cage: The varied effects of bureaucratic personnel reforms on diversity. American Sociological Review, 80(5), 1014–1044. ↩