Guidance

Help to Buy: Equity Loan advertising guidelines

Help to Buy: Equity Loan is now closed and can no longer be advertised.

• From: Homes England
• Published: 15 October 2020
• Last updated: 16 August 2022 — See all updates

This publication was withdrawn on 19 July 2024

Help to Buy: Equity Loan is now closed and can no longer be advertised.

Applies to England

Documents

Help to Buy: Equity Loan advertising guidelines for registered homebuilders

HTML

Help to Buy applications closure - marketing guidance

PDF, 682 KB, 10 pages

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Help to Buy applications closure - marketing guidance HTML

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Details

These guidelines are designed to support Help to Buy registered homebuilders, to help make sure all advertising, marketing and promotions were clear, fair and not misleading.

Help to Buy: Equity Loan is now closed and can no longer be advertised.

As a registered Help to Buy homebuilder, you must have stopped all advertising, marketing and promotions.

To help you, please follow our marketing guidance for the Help to Buy application closures.

Published 15 October 2020

Last updated 16 August 2022 + show all updates

1. 16 August 2022

   Including marketing guidelines for homebuilders - supporting the closure of Help to Buy to new applications.

2. 4 June 2021

   Changed link to helptobuy.gov.uk to ownyourhome.gov.uk

3. 15 October 2020

   First published.