Help to Buy: Equity Loan advertising guidelines
Help to Buy: Equity Loan is now closed and can no longer be advertised.
Applies to England
Documents
Details
These guidelines are designed to support Help to Buy registered homebuilders, to help make sure all advertising, marketing and promotions were clear, fair and not misleading.
Help to Buy: Equity Loan is now closed and can no longer be advertised.
As a registered Help to Buy homebuilder, you must have stopped all advertising, marketing and promotions.
To help you, please follow our marketing guidance for the Help to Buy application closures.
Updates to this page
Last updated 16 August 2022 + show all updates
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Including marketing guidelines for homebuilders - supporting the closure of Help to Buy to new applications.
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Changed link to helptobuy.gov.uk to ownyourhome.gov.uk
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First published.