Guidance

Help to Buy: Equity Loan advertising guidelines

Help to Buy: Equity Loan is now closed and can no longer be advertised.

• From: Homes England
• Published: 15 October 2020
• Last updated: 16 August 2022
  Show all updates

  1. 16 August 2022

     Including marketing guidelines for homebuilders - supporting the closure of Help to Buy to new applications.

  2. 4 June 2021

     Changed link to helptobuy.gov.uk to ownyourhome.gov.uk

  3. 15 October 2020

     First published.

This publication was withdrawn on 19 July 2024

Help to Buy: Equity Loan is now closed and can no longer be advertised.

Applies to England

Documents

Help to Buy: Equity Loan advertising guidelines for registered homebuilders

HTML

Help to Buy applications closure - marketing guidance

PDF, 682 KB, 10 pages

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Help to Buy applications closure - marketing guidance HTML

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Details

These guidelines are designed to support Help to Buy registered homebuilders, to help make sure all advertising, marketing and promotions were clear, fair and not misleading.

Help to Buy: Equity Loan is now closed and can no longer be advertised.

As a registered Help to Buy homebuilder, you must have stopped all advertising, marketing and promotions.

To help you, please follow our marketing guidance for the Help to Buy application closures.