Research and analysis
Green home finance products: homeowner awareness and attitudes
Quantitative research exploring British homeowners’ awareness and willingness to use green finance products for home decarbonisation.
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Details
This report presents findings from quantitative research that explored:
- which specific green finance products appeal most to homeowners
- how awareness and willingness to adopt these products vary across the population
- how features of products (for example, interest rates, repayment terms, delivery methods) influence uptake
- from which sources homeowners would like to receive information around green finance and home improvements, as well as who they trust to provide that information
The National Centre for Social Research completed this research, which involved:
- a survey of homeowners in Great Britain
- a discrete choice experiment to evaluate the importance of various features of personal green loans
- a segmentation analysis based on awareness of and barriers to taking up green finance
Updates to this page
Published 11 March 2026