Research and analysis
Green home finance consumer typologies and barriers
Behavioural research exploring and categorising owner-occupiers’ and private landlords' attitudes to green home finance products.
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This report presents findings from research that explored UK homeowners’ attitudes to using green finance products to help install home decarbonisation measures. It looked at:
- which products were preferred
- the barriers to using these products
- how consumers could be supported to overcome these barriers
It also identified different consumer typologies on attitudes towards green finance.
The research, completed by Verian, involved:
- in-depth interviews with owner-occupiers, landlords and installers of green home upgrades
- focus groups with owner-occupiers and landlords
Updates to this page
Published 11 March 2026