Guidance

Green claims guidance

The purpose of the guidance is to promote the use of clear, accurate and relevant environmental claims in marketing and advertising.

Documents

Defra’s quick guide to making a good environmental claim

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email defra.helpline@defra.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Green claims guidance

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email defra.helpline@defra.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Detail

Good environmental claims that accurately convey the environmental attributes of products help consumers to make informed choices. Misleading, false, meaningless or unclear information can result in consumers losing confidence in environmental claims and labels in general, lead to unfair business competition and discourage companies from making truthful claims. So this guidance aims to:

  • Support business in making robust environmental claims;
  • Give firms confidence that their claims meet good practice standards in the domestic market, Europe and internationally;
  • Improve the standard of environmental claims found in the domestic market; and
  • Reduce unfair competition by minimising claims that may be unfair or misleading.