Policy paper

Dynamic pricing: project update

Update on the Competition and Market Authority (CMA) project on dynamic pricing.

From:
Competition and Markets Authority
Published
20 June 2025

Documents

Update: dynamic pricing 

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Details

The CMA launched a project to better understand how and when dynamic pricing is used across the economy. This update sets out findings from its work, alongside considerations for businesses that use dynamic pricing.

If you work for a business using dynamic pricing, check our tips for businesses on what to consider when using dynamic pricing strategies.

Updates to this page

Published 20 June 2025

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