Research and analysis

Commercial use of consumer data: factual review

A factual review by DotEcon and Analysys Mason of the collection and commercial use of consumer data in 3 case study sectors.


The commercial use of consumer data: research report

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As part of the Competition and Markets Authority’s (CMA) call for information, the CMA commissioned DotEcon and Analysys Mason to carry out factual research into how and why consumer data is collected and used in 3 case study sectors.

The 3 chosen case study sectors were:

  • motor insurance
  • clothing retailing
  • games applications

This report explains the nature of data collection, use and flows in the 3 case study sectors and has informed the CMA’s report on its call for information on the commercial use of consumer data.

Published 17 June 2015