Competition – consultation outcome

Commercial use of consumer data

This consultation has concluded

Download the full outcome

Detail of outcome

The Competition and Markets Authority (CMA) has found that the commercial use of consumer data is benefiting consumers and businesses, but has also identified some potential areas of concern.

The outcomes of the call for information have enhanced understanding of these issues and will inform the CMA’s future work. The CMA will play an active role in the future regulation of consumer data and work with government and other regulators in this area.

Original consultation

This consultation ran from to


A call for evidence on the commercial use of consumer data.


Consultation description

Businesses are increasingly collecting and using data from, and about, consumers. This includes the identity of their customers, what they consume, where they live and work and other demographic information. It also includes information on who they connect with, their interests and attitudes.

This call for information is a fact-finding exercise to help understand fully how businesses collect and use this data for commercial purposes and the implications for firms and consumers.

Further details of this project can be found on the commercial use of consumer data case page.

You can use the downloadable response form above if you need to attach any evidence.