Policy paper

Change4Life: Three year social marketing strategy

This publication was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This document sets out a new three-year marketing strategy (2011-14) for the Change4Life programme.



It is published as a companion to Healthy Lives, Healthy People: A call to action on obesity in England and describes how the Change4Life social marketing programme will support the achievement of the new national obesity ambitions, as well as promoting other, broader, lifestyle changes