Policy paper

Change4Life: Three year social marketing strategy

This document sets out a new three-year marketing strategy (2011-14) for the Change4Life programme.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


Change4Life: Three year social marketing strategy

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It is published as a companion to Healthy Lives, Healthy People: A call to action on obesity in England and describes how the Change4Life social marketing programme will support the achievement of the new national obesity ambitions, as well as promoting other, broader, lifestyle changes

Published 13 October 2011