Impact assessment

Brand protection: information for the betting industry guidelines

This publication was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

The following guidelines provide practical examples for the betting industry and those who work with it, for example in media and advertising.

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The following guidelines provide practical examples for the betting industry and those who work with it, for example in media and advertising, of what can and cannot be done in referring to the London 2012 Olympic Games and Paralympic Games (the ‘Games’) and the use of Protected Games Marks when communicating with customers about betting services.