The consumer empowerment strategy Better Choices: Better Deals was published in April 2011. This progress report describes how the wide range of commitments made then have been taken forward. Many of these have involved two or more of government, businesses, economic regulators, consumer groups and individual consumers coming together to develop practical ways to help empower people to make better choices and get better deals.
The empowerment strategy established midata, a programme of work involving government, consumer groups and leading businesses to give consumers more control and access to the data that companies hold about them. The aim of the midata programme is to give consumers access to their transaction data in a way that is electronic, portable and safe.