News story

Simulation technology for social-media training

Case study from QinetiQ who will pitch their ideas to industry and investors at the CDE Marketplace on 27 April 2016.

Simulated Twitter-like training simulation styled on a Hootsuite social media management platform.
Simulated Twitter-like training simulation styled on a Hootsuite social media management platform.

QinetiQ has been funded by the Centre for Defence Enterprise (CDE) to develop a proof-of-concept simulation for training individuals to communicate to audiences using social media.

The environment blends scripted, simulated and real-world inputs to create an immersive information environment to reflect complex real-world pressures.

The prototype, which can be run on a laptop, will provide an environment where the complexities of social-media settings can be represented, and the judgment and decision-making skills of participants tested and enhanced through innovative feedback.

The simulation could provide a training platform for potential application in other similar spaces where decisions have to be made in complex information environments and with different audiences.

Chris Ryder, Training Information Activities through Social Media Technical Lead, QinetiQ says:

This CDE funding has provided an exciting opportunity to integrate innovative approaches for creating sophisticated synthetic training environments. When this is combined with cutting-edge techniques for providing in-scenario trainee feedback, it provides novel opportunities for accelerating trainee learning. The funding and support has enabled us to make a first step towards training that could support a range of applications. For example, for teaching social media marketing through to running more realistic crisis-management exercises in support of brand protection.

QinetiQ is a British defence, science and technology organisation. Founded in 2001 it has its headquarters in Farnborough, Hampshire and has approximately 9000 employees worldwide.

About CDE

CDE funds novel, high-risk, high-potential-benefit research. We work with the broadest possible range of science and technology providers, including academia and small companies, to develop cost-effective capabilities for UK armed forces and national security.

CDE is part of Dstl.

Centre for Defence Enterprise

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Harwell Oxford
Oxfordshire
OX11 0QX

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Published 19 April 2016