High street starts counting the calories
Tackling public health concerns through working in partnership with business and charities.
Today sees a new milestone for the Public Health Responsibility Deal, the Government’s new approach to tackling public health concerns through working in partnership with business and charities.
A key Responsibility Deal initiative is the introduction of calorie information in high street food outlets. People will now be able to see calories on menus and menu boards and be in a better position to consider healthier choices.
McDonald’s is implementing calorie labelling on its menu boards from today. People will now be able to see at a glance how many calories are in the food they order at McDonald’s along with the 37 other companies signed up to the Responsibility Deal’s Out of Home Calorie Labelling pledge, including KFC, Pizza Hut, Pret a Manger and JD Wetherspoon.
More than 5,000 high street food outlets will adopt these changes by the end of the year.