The aim of this national campaign is to raise public awareness of the symptoms of bowel cancer and to encourage those with persistent symptoms to present promptly. Although the great majority of people may not have bowel cancer, some may. By catching the cancer earlier it should be more treatable. This is part of the programme aimed towards improvement of cancer survival rates.
The campaign will start on 30 January 2012 and run to the end of March 2012. It will feature on national television and radio and in the press There will also be online and outdoor activity such as face-to-face events and bus advertising.
This letter to Trust Chief Executives from Professor Sir Mike Richards CBE, National Clinical Director for Cancer, provides information on making preparations for the launch of the national campaign in the New Year.