Open consultation

Google’s general search services: proposed conduct requirements

• From: Competition and Markets Authority
• Published: 28 January 2026

Summary

The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.

This consultation is being held on another website.

This consultation closes at
5pm on 25 February 2026

Consultation description

In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.

Documents

Introduction to the consultation

PDF, 278 KB, 17 pages

Data Portability conduct requirement

PDF, 485 KB, 31 pages

Publisher conduct requirement

PDF, 4.68 MB, 71 pages

Fair Ranking conduct requirement

PDF, 573 KB, 45 pages

User Choice conduct requirement

PDF, 1.57 MB, 60 pages

Published 28 January 2026