Consultation outcome

Direct consumer enforcement guidance and rules

• From: Competition and Markets Authority
• Published: 31 July 2024
• Last updated: 14 March 2025
  Show all updates

  1. 14 March 2025

     Summary of responses and responses published. Consultation closed.

  2. 10 September 2024

     The CMA has extended the consultation deadline for a week until 18 September 2024, 5pm.

  3. 31 July 2024

     First published.

This consultation has concluded

Read the full outcome

Summary of responses to the consultation

PDF, 349 KB, 33 pages

Detail of outcome

The CMA has now published its CMA200: Direct consumer enforcement guidance.

Feedback received

ABTA

PDF, 347 KB, 4 pages

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Ashurst LLP

PDF, 277 KB, 13 pages

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British Retail Consortium

PDF, 294 KB, 12 pages

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City of London Law Society Competition Law Committee

PDF, 138 KB, 9 pages

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Clifford Chance LLP

PDF, 206 KB, 5 pages

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CMS Cameron McKenna Nabarro Olswang LLP

PDF, 157 KB, 2 pages

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Federation of Small Businesses

PDF, 276 KB, 6 pages

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Freshfields Bruckhaus Deringer LLP

PDF, 356 KB, 22 pages

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Herbert Smith Freehills LLP

PDF, 224 KB, 15 pages

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Knights

PDF, 155 KB, 5 pages

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Linklaters LLP

PDF, 165 KB, 5 pages

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News Media Association

PDF, 375 KB, 2 pages

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Paul, Weiss, Rifkind, Wharton & Garrison LLP

PDF, 127 KB, 3 pages

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Society of Motor Manufacturers and Traders

PDF, 156 KB, 2 pages

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techUK

PDF, 232 KB, 10 pages

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TLT LLP

PDF, 222 KB, 8 pages

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Trading Standards Scotland

PDF, 91.6 KB, 2 pages

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Which?

PDF, 130 KB, 9 pages

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Yoti

PDF, 2.42 MB, 13 pages

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Original consultation

Summary

The Competition and Markets Authority (CMA) is consulting on draft direct consumer enforcement guidance and rules.

This consultation ran from
11am on 31 July 2024 to 5pm on 18 September 2024

Consultation description

We consulted on draft guidance and rules for the exercise of the new direct enforcement powers given to the CMA in relation to consumer protection law under the Digital Markets, Competition and Consumers Act 2024.

We have provided an update about this consultation and next steps in the CMA’s new consumer enforcement regime. Final revised guidance will be published before 6 April 2025, alongside an approach document which will set out the CMA’s enforcement priorities for the first 12 months of the new regime.

Documents

Consultation document

PDF, 248 KB, 10 pages

Direct consumer enforcement guidance

PDF, 1.1 MB, 131 pages

Direct consumer enforcement rules

PDF, 176 KB, 10 pages