Consultation outcome

Consumer protection: copycat packaging - call for evidence

This consultation was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This consultation has concluded

Download the full outcome

Detail of outcome

The review looked into giving businesses the power to seek civil injunctions against ‘copycat packaging’. We have decided not to grant this enforcement power.

There would be unintended consequences on enforcement and an increase in litigation cases. More generally, it would be difficult to grant this power with the government’s deregulatory objectives.

View the written ministerial statement.

Feedback received

Consumer protection: review of the enforcement provisions of the Consumer Protection from Unfair Trading Regulations 2008 in respect of copycat packaging - feedback

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Detail of feedback received

We received a total of 34 responses to the call for evidence from a wide variety of interested parties, including:

  • brand owners
  • brand representative
  • public enforcers
  • legal community
  • retailers
  • consumer bodies

Original consultation

This consultation ran from to


Review considering the case for allowing businesses to take civil action against copycat packaging.


Consultation description

We are conducting a 6 month limited review of The Consumer Protection Regulations from Unfair Trading Regulations 2008.

The review considers the case for granting businesses the power of civil injunction in relation to ‘copycat packaging’. Copycat packaging is when packaging is designed to give a product the ‘look and feel’ of a competing well-known brand.