Open consultation

Applying the new NPM to advertising and promotions restrictions

• From: Department of Health and Social Care
• Published: 25 March 2026

Summary

We're seeking views on applying the new nutrient profiling model (NPM) to the advertising and promotions restrictions on 'less healthy' food and drink products.

This consultation closes at
11:59pm on 17 June 2026

Consultation description

We are consulting on proposals to apply the new NPM to the advertising and promotions restrictions on ‘less healthy’ food and drink products. We are seeking views on how best to implement these measures to help reduce childhood obesity and improve public health outcomes.

We welcome input from all stakeholders on the scope, potential impacts and practicalities of these changes.

Documents

Applying the new NPM to advertising and promotions restrictions

HTML

Applying the new NPM to advertising and promotions restrictions: consultation-stage impact assessment

PDF, 1.47 MB, 106 pages

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Ways to respond

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Published 25 March 2026