Trusted trader and care home review sites: improvement of practices
Five online review sites have committed to improvements that will give people a more complete picture when making buying decisions.
Timetable
| Date | Action |
|---|---|
| 11 February 2016 | Outcome of work with trusted trader and care home review sites published |
| 18 January 2016 | Case opened into the practices of a number of online review sites |
| 19 June 2015 | Report on call for information into online reviews and endorsements published |
Case closed
11 February 2016: Two websites for finding tradespeople and three care home review sites have all agreed to improve their practices to address concerns that were raised following a call for information by the Competition and Markets Authority (CMA) on online reviews and endorsements.
This guidance was published prior to the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) coming into force on 6 April 2025. These provisions contain broadly similar prohibitions against unfair and misleading commercial practices as under the previous legislation, the Consumer Protection from Unfair Trading Regulations 2008 (CPRs).
More detail on the legislative differences between the DMCC Act and the CPRs is available in the technical note.
For further guidance, read Unfair commercial practices.
If your business hosts reviews, check the CMA’s guidance on fake review practices for more guidance in this area.
- (11.2.16)
- (11.2.16)
- Giving a balanced picture: do’s and don’ts for online review sites (11.2.16)
- (11.2.16)
- Press release: Online review sites commit to improve practices (11.2.16)
Contacts
Updates to this page
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Case closed: Advisory letters and summary of agreements published.
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First published.