UK Aid Match

How to apply for UK Aid Match funding: a scheme to match fund donations to charity appeals.

Overview of UK Aid Match

Round 2 is now open. Changes have been made to the list of countries eligible for UK Aid Match funding, and to some aspects of the application process. Applicants should therefore read the guidance and templates carefully before completing their applications.

UK Aid Match is a demand-led fund that matches public donations to appeals for development activities focused on poverty reduction in developing countries. Organisations applying to have their appeals match funded will be selected on the basis of:

  • the public reach of their appeal and commitment and capacity to communicate the results of the funding to the public
  • capacity and track record in managing development activities
  • commitment and capacity to account transparently on the use of the funding
  • clarity of the expected results of the proposed activities
  • whether the activities are consistent with DFID’s objectives and values
  • whether the activities represent value for money

The key features of UK Aid Match are:


UK Aid Match is a mechanism that allows the UK public to have a say in how an element of the aid budget is spent. It is called UK Aid Match because DFID will match, pound for pound, public donations to appeals made by not-for-profit organisations for work that is carried out in developing countries to reduce poverty.

The Pilot Phase

A pilot phase of the scheme match funded 18 public appeals which ran between summer 2011 and spring 2013, and awarded grants totaling £42 million, see a complete list of these grants (MS Word Document, 27.5KB) .

Value and duration of the new phase

The new phase of UK Aid Match will seek to award up to £120 million in grants over 3 years (including any grants awarded in the interim funding round). There will be 2 funding rounds each year, with up to £20 million committed in each funding round, providing DFID receives applications of sufficient quality. Any uncommitted funding will be rolled forward to future funding rounds.

An additional, interim bidding round was announced in August 2013, seeking proposals for appeals launching before 31 December 2013. Match funding for 6 appeals was agreed. Details will be published shortly.

Funding for small organisations

DFID will reserve at least £1 million per funding round to match fund appeals run by small organisations (defined as organisations with an annual income of less than £1 million, averaged over the last 3 years).

Definition of an appeal

A call to the UK public, over a maximum period of 3 months, to donate funds to a specific organisation or project.

Eligibility to apply

UK Aid Match is open to any UK based not-for-profit organisation running an appeal in the UK for public donations from the UK public for poverty reduction projects in developing countries (a list of eligible benefitting countries is provided in the G1 General guidance for applicants (MS Word Document, 72.4KB) ). Organisations that receive funds from DFID via other funding streams are eligible to apply. The appeal must be promoted through a communications partner, and be expected to achieve a minimum of 400,000 opportunities for the general public to view information about the appeal, in addition to any direct communications with regular supporters. Organisations must have a reasonable expectation of raising at least £100,000 in public donations.

Grant size

We will match every pound donated by UK individuals, up to a maximum of £5 million per appeal.

Duration of projects

UK Aid Match will support projects of up to 3 years duration.

Communicating UK Aid Match funding

Organisations must, through their own and their partner channels, ensure that the public are aware that their donations will be matched pound for pound by the UK government. Appeal publicity must carry UK Aid Match messaging and the UK Aid Match logo. Communications plans will be assessed as part of the application process, and activities, messaging and branding will be agreed with DFID.

How to apply

There is a 2 stage application process to apply for the scheme:

  1. applicants submit a concept note
  2. applicants successful at the concept note stage will be invited to submit a full application

The full application and assessment process is expected to take 18 weeks. The timetable for the 2 funding rounds for autumn 2013 and spring 2014 is set out in the table below.

Timetable for UK Aid Match Funding Rounds in 2013/14

  Round 1 Round 2
Funding round opens 30 Sept 2013 3 Mar 2014
Deadline for submission of concept note 1 Nov 2013 4 Apr 2014
Deadline for DFID to provide feedback on concept note and invite successful applicants to submit full proposal 15 Nov 2013 25 Apr 2014
Workshop on developing a logical framework (optional) Date tbc Date tbc
Deadline for submission of full proposals 6 Jan 2014 6 June 2014
Deadline for DFID to provide feedback on full proposals and make an offer of match funding. In some cases, approval of match funding may be provisional on a satisfactory due diligence assessment of the applicant organisation, to take place before the appeal launch date. Further details are provided in the guidance document G1 11 Feb 2014 11 July 2014
Appeals can start as soon as match funding has been confirmed, providing DFID is content with appeal communications plans, or at any time up to six months after match funding has been approved. DFID will allow some flexibility on later appeal start dates where there are good reasons for this Likely to be from late February to August/September 2014 Likely to be August 2014 to January 2015

Links to guidance and the application templates which you will need to make an application in the interim funding round are provided below. Please read the guidance documents carefully before commencing your application.

Successful applicants

The details of successful grant applications will be added to this list as and when their appeals begin.

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