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Find out how to apply VAT to charges for postage, delivery services and how to treat direct marketing services involving distribution of printed matter.

• Updated: 30 September 2022

If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

• Overview

  All marketing and advertising must be: an accurate description of the…

• Regulations that affect advertising

  Advertising to consumers The Consumer Protection from Unfair Trading…

• Advertising codes of practice

  There are 2 advertising codes of practice that describe how businesses…

• Describing your product

  You must describe your product accurately. This means if you make a claim…

• Direct marketing

  You must check if customers want to be contacted by fax, phone, post or…

Find out when you can zero rate VAT for advertisements and goods used for the collection of donations.

• Updated: 26 September 2022

• Updated: 23 February 2016

Find out which postage stamps are free of VAT and when VAT must be applied to stamps, stamped stationery and other philatelic supplies.

• Updated: 21 September 2022

Find a BFPO number, send mail to and from British forces personnel and their families

• Updated: 5 April 2023

Find out if you need to pay VAT when you sell goods direct to customers in the UK, without the involvement of an online marketplace.

• Updated: 8 March 2023

The Royal Mail was formerly a Public Corporation. Following the Postal Services Act 2011, the Royal Mail was privatised.

• Updated: 15 April 2021

• Updated: 15 March 2021