Research and analysis

New State Pension direct mail trial evaluation

This report outlines the findings of a trial into the impact of direct mail in communications about the new State Pension.

Documents

New State Pension direct mail trial evaluation: summary of survey research evaluating a direct mail trial in winter 2014/15

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Details

This report outlines the findings of a trial into the impact of direct mail in communications about the introduction of the new State Pension. The trial was undertaken in winter 2014 to 2015.

Author: Ipsos MORI.

Published 2 March 2017