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• Marketing and advertising: the law

  If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

  • Overview

    All marketing and advertising must be: an accurate description of the…

  • Regulations that affect advertising

    Advertising to consumers The Consumer Protection from Unfair Trading…

  • Advertising codes of practice

    There are 2 advertising codes of practice that describe how businesses…

  • Describing your product

    You must describe your product accurately. This means if you make a claim…

  • Direct marketing

    You must check if customers want to be contacted by fax, phone, post or…

• Advertisements

  Explains control of advertisement regime.

  • Updated: 22 July 2019
• Information displays (Tariff notice 29)

  Check the tariff classification for information displays.

  • Updated: 2 November 2022
• Preparations put up for retail sale (Tariff notice 5)

  Check the tariff classification for preparations put up for retail sale.

  • Updated: 19 January 2024
• Advertise your medicines

  How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.

  • Updated: 12 June 2023
• Noise

  Advises on how planning can manage potential noise impacts in new development.

  • Updated: 22 July 2019
• Model notification letter for advertisement consent and minor commercial appeals

  A template designed to be used by local planning authorities when notifying interested parties of advertisement consent and minor commercial appeals

  • Updated: 20 March 2018
• Food labelling: giving food information to consumers

  Find out the information you must give to customers on food products and how to give it.

  • Updated: 20 September 2022
• Evidence review of Online Choice Architecture and consumer and competition harm
  • Updated: 5 April 2022
• Hidden ads: Principles for social media platforms
  • Updated: 3 November 2022