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If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

• Overview

  All marketing and advertising must be: an accurate description of the…

• Regulations that affect advertising

  Advertising to consumers The Consumer Protection from Unfair Trading…

• Advertising codes of practice

  There are 2 advertising codes of practice that describe how businesses…

• Describing your product

  You must describe your product accurately. This means if you make a claim…

• Direct marketing

  You must check if customers want to be contacted by fax, phone, post or…

This strategy sets out Public Health England's 3-year strategic framework and planned calendar of activity from 2014 to 2017.

• Updated: 15 July 2015

This strategy sets out Public Health England's 3-year strategic framework.

• Updated: 22 September 2017

Detailed guidance on advertising and promoting medicines.

• Updated: 28 March 2025

The Competition and Markets Authority (CMA) has designated Google as having strategic market status (SMS) in respect of its provision of general search and search advertising services.

• Updated: 28 January 2026

How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines

• Updated: 11 April 2025

• Updated: 1 January 2008

• Updated: 5 January 2023

This plan explains how Public Health England (PHE) marketing will motivate and support more people than ever before to improve their health.

• Updated: 15 April 2013

Updated report on the impact of the department's marketing campaign on web sessions, registrations and applications for teacher training for 2019.

• Updated: 3 January 2019