Guidance

Blue Guide: advertising and promoting medicines

Detailed guidance on advertising and promoting medicines.

Documents

Blue Guide: advertising and promotion of medicines in the UK

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 1 - Blue Guide

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Appendix 2 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 3 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 4 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 5 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 6 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 7 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Appendix 8 - Blue Guide

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webupdates@mhra.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Follow this guide if you are advertising or promoting a medicine in the UK.

Published 18 December 2014
Last updated 31 December 2020 + show all updates
  1. Published a new version of the Blue Guide to reflect the end of the transition period.

  2. Published new versions of the Blue Guide and some of the appendix documents. The updates themselves are minor edits covering emails and contact details.

  3. First published.