Guidance

Blue Guide: advertising and promoting medicines

Detailed guidance on advertising and promoting medicines.

• From: Medicines and Healthcare products Regulatory Agency
• Published: 18 December 2014
• Last updated: 28 March 2025
  Show all updates

  1. 28 March 2025

     Updated Appendix 4 Best Practice Guidance

  2. 31 December 2020

     Published a new version of the Blue Guide to reflect the end of the transition period.

  3. 12 August 2019

     Published new versions of the Blue Guide and some of the appendix documents. The updates themselves are minor edits covering emails and contact details.

  4. 18 December 2014

     First published.

Documents

Blue Guide: advertising and promotion of medicines in the UK

PDF, 621 KB, 116 pages

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Appendix 1 - Blue Guide

PDF, 169 KB, 8 pages

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Appendix 2 - Blue Guide

PDF, 163 KB, 7 pages

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Appendix 3 - Blue Guide

PDF, 133 KB, 4 pages

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Appendix 4 - Blue Guide

PDF, 154 KB, 2 pages

Appendix 5 - Blue Guide

PDF, 144 KB, 3 pages

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Appendix 6 - Blue Guide

PDF, 140 KB, 6 pages

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Appendix 7 - Blue Guide

PDF, 128 KB, 3 pages

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Appendix 8 - Blue Guide

PDF, 136 KB, 5 pages

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Blue Guide: advertising and promotion of medicines in the UK

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Details

Follow this guide if you are advertising or promoting a medicine in the UK.