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If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
Steps to help grow your business - finding finance, mentors, increasing sales and developing products and services
Once your business is established and you’re making a profit on the…
Growing your business, whether through increased sales or improved…
How you go about increasing sales depends on your circumstances and how…
One way of finding new customers for your products and services is by…
If you’re looking to grow your business by improving your products and…
If you’re planning to develop new products and services, you should test…
As your business expands, you’ll need more capacity to produce or provide…
Business mentors can help you develop your ideas for growth by sharing…
How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.
Legal terms for veterinary medicines, marketing of non-medicinal products including medicinal words and phrases, how to complain.
Quality and labelling rules for growing, packing, distributing, importing and selling fresh fruit and vegetables.
Guidance for the pharmaceutical industry on who can be a Marketing Authorisation Holder, named distributor or local representative and how to make changes to these.
Guidance for the pharmaceutical industry on Marketing Authorisations for veterinary medicines.
Find out how to apply VAT to charges for postage, delivery services and how to treat direct marketing services involving distribution of printed matter.
How veterinary medicines can be advertised.
Apply for changes to your marketing authorisation, including minor variations type IA and IB, major variations type II and extensions.
Find out what makes a person an enabler of tax avoidance, and what to do about legally privileged communications.
The legal requirements to advertise and promote your medicine including the Blue Guide which interprets the law in more detail.
Guidance on the decentralised and mutual recognition reliance procedure (MRDCRP) for marketing authorisation applications including information on how to apply.
Find out the rules from 1 January 2018 if you promote or use arrangements that are meant to give someone a VAT or other indirect tax saving or a tax deferral.
Marking, labelling and marketing standards you must follow to import and export plant seeds, food and manufactured goods.
Find out how to account for VAT schemes on business gifts, samples and promotional schemes.
Use this form to notify the IPO of marketing authorisation for a medicinal or plant protection product, granted after your application for an SPC for that product.
Marketing authorisations granted in 2024
Guidance on Conditional Marketing Authorisations, exceptional circumstances Marketing Authorisations and national scientific advice
Don’t include personal or financial information like your National Insurance number or credit card details.
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