4. Attract new customers

One way of finding new customers for your products and services is by increasing awareness in your local area. You can do this by:

  • asking your customers to recommend you to their friends and colleagues
  • advertising in local media
  • using other forms of marketing, including online

You could also talk to potential customers who don’t use your business at the moment and find out what it would take for them to switch from your competition.

Expanding outside your local area

If you want to sell your product or service through new sales channels or markets elsewhere in the UK, there are different organisations you’ll need to work with, including:

Watch a video on the different ways of getting your product or service to market.

You could also try using direct marketing to find new customers.

Search the contracts finder for business opportunities from government departments and agencies.

Expanding outside the UK

You might decide to find new customers outside the UK by exporting your products. UK Trade and Investment offers help and resources on successfully selling your products and services to customers in other countries.

Make sure that you’re aware of your legal responsibilities around the sale of goods and services, and data protection.