Guidance

Vehicle sales apprenticeships

Types of apprenticeships that you can apply for in the vehicle sales sector.

This apprenticeship prepares you for the many activities that go on in a car sales showroom.

Training opportunities

It takes a lot to sell a car: extensive knowledge of vehicles, the ability to read a customer, negotiation skills, and the self-confidence to pull it all off and secure the deal.

As an apprentice, you’ll gain a broad range of skills used in a sales environment. You’ll learn how to:

  • identify a customer’s needs and interests
  • advise customers
  • promote the features and benefits of vehicles
  • appraise vehicles
  • negotiate difficult sales
  • make a successful compromise
  • market the dealership
  • manage stock lists
  • keep potential customers up-to-date with new products and offers

Please note: employers are unlikely to employ salespeople before they are 21 years old, because insurance companies will not insure younger people to do test drives, even if they received their driving licence at 17.

Types of apprenticeships

There are 2 types of vehicle sales apprenticeships.

Intermediate level apprenticeship

You could train for a sales adviser role.

Advanced level apprenticeship

You could train for a senior sales adviser role.

Apply for a vehicle sales apprenticeship

You can become an apprentice in England if you’re:

  • 16 or over
  • eligible to work in England
  • not in full-time education