Guidance

Marketing apprenticeships

Types of apprenticeships that you can apply for in the marketing sector.

Marketing is a creative industry that is essential to commercial success. It is concerned with finding the needs and wants of people, developing a product or service that meets that need and helping create a desire for what has been created.

Training opportunities

Marketing involves several specialisms including:

  • direct marketing communicating directly with the consumer via mailings, emails or telephone calls)
  • market research (gathering and analysing information on customers, competitors and the market)
  • public relations (the public image of your product or organisation).

Within the apprenticeship, the nature of the work will depend on your employer. However you are likely to be working as a marketing or market research assistant/ executive or perhaps in event management. You may learn how to create and execute a marketing plan for products/services; help manage budgets, distribution plans and carry out research.

As an advanced apprentice, you may be employed in a more senior marketing/market research role or be working in the areas of advertising or public relations.

Types of apprenticeships

There are 2 types of marketing apprenticeships.

Intermediate level apprenticeship

You could train in roles like:

  • event management assistant
  • junior marketing executive
  • market researcher

Advanced level apprenticeship

You could train in roles like:

  • advertising account executive
  • marketing assistant
  • marketing co-ordinator
  • marketing officer
  • marketing manager
  • market research executive
  • PR officer

Apply for a marketing apprenticeship

You can become an apprentice in England if you’re:

  • 16 or over
  • eligible to work in England
  • not in full-time education