Guidance

Get permission to use DVSA logos

How to apply to the Driver and Vehicle Standards Agency (DVSA) for permission to use its logos and the rules you must follow.

Published 27 August 2014
Last updated 11 June 2018 — see all updates
From:
Driver and Vehicle Standards Agency

About DVSA logos

DVSA logos are protected by law. They must not be reproduced or used without written permission from DVSA Intellectual Property Team and these logo guidelines must be always be complied with whenever they are used. DVSA can withdraw your permission to use its logos at any time at its absolute discretion.

When applying to the DVSA for permission to use its logos, you must agree to, and follow the rules for using them.

To apply to use a DVSA logo, read the following rules and then complete the ‘DVSA logo use request form’ and email it to crowncopyright@dvsa.gov.uk.

DVSA should reply to you within 10 working days.

Request form to use DVSA logos

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A DVSA corporate logo can only be used on:

  • business letter headed paper and compliment slips
  • business adverts in classified directories, for example ‘Yellow Pages’
  • website links to www.gov.uk/dvsa
  • formal business emails (but not on bulk emails or unsolicited emails)

It must not be used on:

  • clothing
  • business cards
  • merchandise
  • any form of business advertisement or promotional material, other than business adverts in classified directories
  • vehicles
  • certificates
  • a specific webpage more than twice

Trainers and instructors using a DVSA corporate logo should provide supporting wording to explain its use.

Trainers and instructors Supporting words to explain use
Individual DVSA approved driving instructors (ADIs) DVSA approved driving instructor
DVSA enhanced rider scheme trainers DVSA enhanced rider scheme trainer
Trainers on the DVSA Official Register of Driving Instructor Training (ORDIT) register DVSA approved driving instructor
Large goods vehicle (LGV) instructors who have successfully qualified onto the DVSA register and hold a current certificate LGV instructor qualified onto the DVSA register

Training organisations using a DVSA corporate logo should use supporting wording to explain its use:

Training organisations Supporting words to explain use
Driving schools using fully qualified ADIs Our instructors are all fully qualified DVSA ADIs
DVSA approved motorcycle training bodies and DVSA enhanced rider scheme trainers DVSA approved motorcycle training body (ATB)
DVSA accreditation LGV driver training centres Accredited LGV driver training centre
LGV promotional websites for organisations whose training centres and instructors are accredited or qualified onto the DVSA voluntary register All organisations and trainers on this site are DVSA accredited LGV driver training centres using qualified instructors
DVSA approved training bodies for The International Carriage of Dangerous Goods by Road (ADR) DVSA approved ADR training body

When using a DVSA corporate logo to represent instructors and training centres it’s your responsibility to ensure that they are all:

  • qualified ADIs
  • LGV instructors are on the DVSA voluntary register
  • LGV training centres are DVSA accredited
  • ATB and registered DVSA enhanced rider scheme trainers
  • DVSA registered ORDIT trainers
  • driving schools whose instructors are all fully qualified ADIs

Other organisations promoting road safety that can use the DVSA corporate logo are:

  • local government organisations
  • educational authorities
  • charities and not for profit organisations

Use the Royal Coat of Arms

HM Government identities use the Royal Coat of Arms so that they have prominence and authority. It must only ever be displayed or printed out in black.

The print size of the Royal Coat of Arms must be a minimum width of:

  • online display size 30 to 50 pixels high – small category
  • 5 millimeters (mm) – medium category

Recommended Royal Coat of Arms sizes for common page formats are:

  • A3 - 17 mm
  • A4 – 12 mm
  • DL/A5 - 10 mm

The sizing requirement of the Royal Coat of Arms will obviously affect the overall size of your logo.

It must not be:

  • altered, distorted or modified in any way
  • larger or more prominent than the user’s own logo or identity
  • used to give the impression that a particular instructor or training establishment is part of DVSA
  • accompanied by the word ‘Recommended’, or the word ‘Approved’ when used on its own

Position

The DVSA corporate logo must be displayed in the top left-hand corner of the material or page whenever possible, except when used online or for co-branding.

To prevent the logo from being crowded or obscured, there must always be clear space around it. This minimum space is “distance equivalent to the width of the Royal Coat of Arms around the identity” (eg ‘x’ below). You cannot place text inside this area.

DVSA logo exclusion zone

DVSA corporate logo artwork details

When using the Driver and Vehicle Standards Agency name, it must be:

  • set in Helvetica Neue or Roman fonts
  • displayed in full – Driver and Vehicle Standards Agency

The logo is available as:

  • PNG or EPS file types
  • ‘small’ and ‘medium’ sizes
  • with black foreground, or black foreground with the vertical colour bar
  • in English or Welsh

Components

DVSA’s corporate logo has 3 parts:

  • a vertical ‘colour line’ on the left hand side, which represents the Department for Transport
  • the Royal Coat of Arms
  • DVSA’s name, written in full

Colour reproduction

The Royal Coat of Arms should always be reproduced in black.

The vertical colour line should be printed in:

  • the green, PANTONE 3298c
  • CYMK, the four colour process: C:100 M:0 Y:60 K:38

For use on screen in RGB, the green line should be R:0 G:118 B:98.

Web safe

A web safe option of the green has been produced for use on electronic publishing. The web safe colour is #006853.

Single colour: black. Use this option when colour printing is not available.

You must not change the logo in any way. You are not allowed to:

  • reproduce the colour line in any other colour or tint other than those detailed here
  • alter or distort the logo, eg stretched or compressed horizontally or vertically
  • change the logo typeface
  • use the Royal Coat of Arms as a watermark or overprinted
  • reproduce the logo in a metallic colour (eg silver), because these colours have Royal association

Use Driver CPC logos

Driver CPC with strapline

The Driver CPC logo with a strapline can be used by training centres or bodies that have successfully been approved to deliver periodic training.

If the centre is registered to use the logo as an:

  • approved training centre - the Driver CPC logo must feature the strapline ‘Approved centre AC00XXX’ below it
  • approved training centre and its consortium members - the Driver CPC logo must feature the strapline ‘Approved consortium AC00XXX’

Supporting wording to explain logo use

The Driver CPC logo can be accompanied by supporting wording to explain its use where appropriate, for example ‘our centre has been approved to deliver approved Driver CPC periodic training courses’ or ‘we provide Driver CPC periodic training approved training courses’.

Driver CPC logo artwork

The Driver CPC logo can be reproduced in 2 printed colours. The logo colours can be black and green or black and grey. The PANTONE reference for the colour green is PMS 376.

Consortium and approved Driver CPC logo use:

Members of an approved consortium can use the Driver CPC logo. It must be issued with the relevant guidelines by the consortium lead who is responsible for managing use of the Driver CPC logo within their consortium.

Consortium members can only use the Driver CPC logo with the strapline stating the approved number in the following format - approved consortium AC00XXX.

It can only be used on documents concerning periodic training that are issued by the members on behalf of the consortium. Members cannot use the logo in isolation from the fact that the centre is a member of the consortium.

There are no minimum size requirements for the logo, you must be able to read all wording including the strapline and the logo should not be accompanied by the word ‘recommended’ or ‘accredited’

The Driver CPC logo will be issued by JAUPT to approved training centres or approved consortium leads once approval has been authorised. You can email or write to JAUPT at the address below.

JAUPT

JAUPT
9 Warren Yard
Warren Park
Stratford Road
Milton Keynes
MK12 5NW

DVSA and JAUPT reserve the right to withdraw permission to use the Driver CPC logo in order to protect their reputation. If misuse of the Driver CPC logo is identified please contact JAUPT or DVSA immediately.

JAUPT

JAUPT
9 Warren Yard
Warren Park
Stratford Road
Milton Keynes
MK12 5NW

Driver CPC without strapline

A Driver CPC logo without the strapline may be used by local government organisations and the following Driver CPC implementation stakeholders:

  • Association of Chief Police Officers (ACPO)
  • Association of Chief Police Officers in Scotland (ACPOS)
  • Confederation of Passenger Transport (CPT)
  • Driver and Vehicle Standards Agency (DVSA)
  • Driver and Vehicle Agency (DVA)
  • Freight Transport Association (FTA)
  • People1st
  • Health and Safety Executive (HSE)
  • Qualification and Curriculum Authority (QCA)
  • Recruitment and Employment Confederation (REC)
  • Road Haulage Association (RHA)
  • Skills for Logistics
  • Scottish Qualification Authority (SQA)
  • Transport and General Workers’ Union (TGWU)
  • Transport for London (TfL)

After obtaining approval to use the Driver CPC logo from the Joint Approvals Unit for Periodic Training (JAUPT), the Driver CPC logo without a strapline may also be used by owners of promotional LGV and PCV websites providing they:

  • can demonstrate that all training centres listed are approved to deliver periodic training for Driver CPC
  • actively promote all listed training centres, giving them a high-profile visibility (which should be plainly visible on the home page) and displaying their comprehensive contact details

Stakeholders must not use Driver CPC logo with a ‘strapline’ on a promotional website (unless they are themselves an approved centre). The logo must be registered and issued by JAUPT or DVSA.

It is the responsibility of the Driver CPC logo user to ensure that all LGV/PCV training centres represented by them are approved for the delivery of Driver CPC periodic training.

You can use the DVSA enhanced rider scheme logo only if you are:

  • registered as a DVSA enhanced rider scheme trainer
  • an educational authority promoting road safety in the context of safe riding
  • a local council or devolved administration promoting road safety in the context of safe riding

The DVSA enhanced rider scheme logo may be used on:

  • business letter headed paper, compliment slips and business cards
  • clothing, advertising material and promotional merchandise
  • email or web templates
  • business adverts in classified directories such as ‘Yellow pages’
  • websites as a link to www.gov.uk/enhanced-rider-scheme

The DVSA enhanced rider scheme logos should not:

  • be used to suggest that a particular instructor or training establishment is part of DVSA
  • be accompanied by the word ‘Recommended’
  • be accompanied by the word ‘Approved’ when used on its own
  • figure more prominently than the user’s logo or identity

Supporting wording to explain logo use

It is recommended that the DVSA enhanced rider scheme logo should be supported by wording that explains how they are used. For example, ‘a DVSA enhanced rider scheme trainer’ or ‘all our trainers are registered DVSA enhanced rider scheme trainers’.

DVSA enhanced rider scheme logo size

The size of the logos can be changed. The minimum acceptable height in print is 10 mm. Logos required solely for the purpose of large-scale printing are available on request.

Position

The logo must have a clear space of at least the size of the crown around it.

You may use the Pass Plus logo only if you are:

  • an ADI on the register of Pass Plus instructors
  • educational authorities promoting road safety in the context of safe driving
  • local government promoting road safety in the context of safe driving
  • a business wanting to use the logo in a product primarily aimed at promoting road safety in the context of safe driving and who provide an exceptional business case approved by the DVSA
  • insurance companies offering a discount to drivers who have successfully completed Pass Plus

The Pass Plus logo may be used on:

  • business letter headed paper, compliment slips and business cards
  • clothing, vehicles, advertising material and promotional merchandise
  • email or web templates
  • business adverts in classified directories such as ‘Yellow pages’
  • websites as a link to www.gov.uk/dvsa
  • a business product that promotes road safety in the context of safe driving

The Pass Plus logo should not:

  • be used to suggest that a particular instructor or training establishment is part of DVSA
  • be accompanied by the word ‘Recommended’
  • be accompanied by the word ‘Approved’ when used on its own
  • figure more prominently than the user’s logo or identity

Colour

The blue CMYK values used in the logo are 100.72.0.6. The black CMYK values used in the logo are 0.0.0.100.

Supporting wording to explain logo use

It is recommended that the Pass Plus logo should be supported by wording that explains how they are used. For example, ‘a DVSA Pass Plus registered instructor’ or ‘all our trainers are on DVSA’s register of Pass Plus instructors’.

You may only use the ATF logo if you:

  • have a current ATF contract with DVSA

The ATF logo may only be used on:

  • printed materials, such as stationery or literature
  • co-branded signage

The ATF logo should not be:

  • altered in any way - which includes stretching, cropping, distortion, wrong colouring or re-ordering or deletion of elements, varying the scale of elements
  • placed on unsuitable backgrounds or in a box

Rules about ATF logo display, including colours and positioning, are contained in the ATF Brand Identity Guidelines, with which you must comply.

Becoming an ATF:

Further information about becoming an ATF

Further information

For further information about using DVSA’s logos, contact the Intellectual Property team:

DVSA Crown Copyright

Intellectual Property Department
Driver and Vehicle Standards Agency
Jubilee House
Croydon Street
Bristol
BS5 0DA

Monday to Friday, 10am to 5pm.

Published 27 August 2014
Last updated 11 June 2018 + show all updates
  1. Updated the rules about using the DVSA enhanced rider scheme logo.
  2. Updated the use of Driver CPC logos.
  3. First published.
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