Content design: planning, writing and managing content

Updates: Content design: planning, writing and managing content

2017

published amendments

Content types
Increasing the character limit for summaries on Publications and News stories (from 140 to 160), to reflect typical display length in Google search results.

published amendments

Campaigns on GOV.UK: standards and guidelines
Added extra notes to the 'Campaigns on GOV.UK' section. There are now links about using social media, a reminder to include information about spend approval when requesting a campaign, and the instruction to follow the design principles as well as the style guide.

published amendments

Writing for GOV.UK
Increasing the character limit for page summaries from 140 to 160.

published amendments

Content types
New high-level definition of 'policy paper' and 'detailed guidance'. This includes instructions to remove guidance from the policy paper format and put it into the guidance format. Added reminder to consider publishing content on mainstream instead of using a detailed guide.

published amendments

Blogging
In the blog Twitter card settings, the 'excerpt' needs to be set to 'no'.

published amendments

Blogging
Corrections and updates to instructions, including making use of 'excerpts', and checking blog performance.

published amendments

Content types
Added bullet point under Manuals content type. Don't use for: * internal guidance, unless there's a legal requirement to do so (for example HMRC manuals)

published amendments

Planning content
Change made to the 'Documents designed to be viewed' section in 'Open formats'. A link has been added to information about the PDF/A standard, and we have made it clearer that the PDF/A standard is not related to accessibility.

published amendments

Withdrawing and unpublishing content, and labelling content from previous governments
Added some clarification to withdraw and unpublish guidance, including when not to withdraw content, and unpublishing pages that mention convictions.

published amendments

Content types
Added a good example of an HTML publication in Content types > Publications.

published amendments

Links
We've removed point 5b ('we will ensure external links are always accompanied by the external link icon to help make it clear to users that they are leaving GOV.UK'). This icon is no longer being used.

2016

published amendments

User needs
Updated the good example of a user need.

published amendments

Welsh language on GOV.UK
Updated the policy and moved guidance on how to translate content

published amendments

Data and analytics
Adding a detail about the 'Average time on page' metric and the units it uses.
Writing for GOV.UK
Removed "Use [...] ‘like’ instead of ‘such as’" to be consistent with new style guidance on use of eg, ie and etc.

published amendments

Planning content
Changes made to include guidance about when mainstream content is appropriate. New chapters have been added: + What to publish on GOV.UK + Where to put guidance content on GOV.UK + Content that helps users understand what government is doing

published amendments

Content types
Removed Worldwide priority details as the content type is no longer available.

published amendments

Withdrawing and unpublishing content, and labelling content from previous governments
Updated guidance on withdrawing and unpublishing content, and content from previous governments

published amendments

Blogging
Added section in blogging about how to close a blog

published amendments

Content types
Added new media enquiries example.
Added guidance on when to use a 'corporate information: membership' page.

published amendments

Planning content
Added new section on when to do user research.
Organising and grouping content on GOV.UK
New guidance on how to use the different grouping formats on GOV.UK: topics, policies and collections.
GOV.UK content retention and withdrawal ('archiving') policy
Updated 'How to unpublish content’ to clarify that managing editors can unpublish content themselves.
Data and analytics
Updated section on Feedback Explorer to include how to filter by Whitehall pages and export as CSV.
Use of European Union funding logos on GOV.UK
New section added about the use of European Union funding logos.
Feedback
New section added.

2015

published amendments

Welsh language on GOV.UK
Updated Welsh language on GOV.UK with new policy.

published amendments

Content types
Updates made to the following content types: Statistics at [department] Publication: statistics - now covers official and national statistics Statistical datasets Added details for statistics announcements.
Added good examples of: - statistics at [department] - statistics announcements

published amendments

Content types
Updated examples of content types for: * corporate information about us * corporate information: complaints procedure * corporate information: equality and diversity * corporate information: our governance * corporate information: energy use * corporate information: procurement at * corporate information: publication scheme * corporate information: research at * corporate information: working for * corporate information: Welsh language scheme * detailed guide * document collection * events * events collection * group * manual * news article: government response * news article: news story * news article: press release * person * role * publication: corporate report * publication: correspondence letter * publication: correspondence bulletin * publication: form * publication: Freedom of Information (FOI) release * publication: guidance * publication: impact assessment * publication: independent report * publication: notice * publication: policy paper * publication: promotional material * publication: research and analysis * publication: transparency data * speech: speaking note * sub-topic * worldwide priority Corporate information about us Corporate information: complaints procedure Corporate information: equality and diversity Corporate information: our governance Corporate information: energy use Corporate information: procurement at Corporate information: publication scheme Corporate information: research at Corporate information: working for Corporate information: Welsh language scheme Detailed guide Document collection Events Events collection Group Manual News article: government response News article: news story News article: press release Person Role Publication: corporate report Publication: correspondence letter Publication: correspondence bulletin Publication: form Publication: Freedom of Information (FOI) release Publication: guidance Publication: impact assessment Publication: independent report Publication: notice Publication: policy paper Publication: promotional material Publication: research and analysis Publication: transparency data Speech: speaking note Sub-topic Worldwide priority

published amendments

Data and analytics
Added guidance about info pages and how to use them.

published amendments

Planning content
Added new section on content types to use when publishing policy information.
Content types
Revised information on the policy format as this has changed, plus extra information about how policy papers can be used for different purposes.

published amendments

Data and analytics
Added guidance on how to create a trending searches dashboard, to help identify user needs that are new or growing in popularity

published amendments

GOV.UK content retention and withdrawal ('archiving') policy
New section added.

published amendments

Blogging
Guidance on blogging updated.

published amendments

Content types
Content type: topical event pages added.

published amendments

Writing for GOV.UK
Change notes guidance added.

2014

published amendments

Tables
New section added on tables.

published amendments

Content types
Added section on events (this is interim guidance using the news content type).

published amendments

Content types
Added 'about our services' guidance.

published amendments

User needs
Added guidance on acceptance criteria, defining the user and active user needs.
Planning content
Information on open formats updated
Research and evidence
Listed some of the main sources of information and research that support the GDS style and approach to content design.
Data and analytics
Added guidance on using Feedback explorer

published amendments

Content types
Added the sub-topic content type guidance.

published amendments

Content types
Guidance on manuals added

published amendments

Content types
Added best practice example of the 'media enquiries' content type.

published amendments

Content types
Guidance on decisions, notices and regulations added.

published amendments

Data and analytics
New section added.
Content maintenance
New section added.
What is content design?
New section added.
Research and evidence
New section added.
Use of government logos on GOV.UK
New section added.
Welsh language on GOV.UK
New section added.
Planning content
New section added.
Image copyright standards for GOV.UK
New section added.
Campaigns on GOV.UK: standards and guidelines
New section added.
User needs
New section added.
Writing for GOV.UK
New section added.
Content types
New section added.
URL standards for GOV.UK
New section added.
Links
New section added.