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Content design: planning, writing and managing content

Government Digital Service
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Planning and managing digital content to meet the needs the public has of government.

  1. What is content design? Introduction to content design.
  2. User needs How to write and record a user need for GOV.UK.
  3. Planning content Find out how to decide if something is suitable for GOV.UK, what the content lifecycle is and why accessibility must be planned for.
  4. Content types When and how to use the GOV.UK formats.
  5. Organising and grouping content on GOV.UK When to use the different options for grouping content on GOV.UK: topics, policies and collections.
  6. Writing for GOV.UK How to write well for your audience, including specialists.
  7. Content maintenance How to manage your content.
  8. Withdrawing and unpublishing content, and labelling content from previous governments When you should withdraw content, when you should unpublish content, and what content gets labelled as from a previous government.
  9. Research and evidence Tools and evidence to back up content design decisions.
  10. Welsh language on GOV.UK The policy governing use of Welsh language on GOV.UK.
  11. Links Adding links to content, making them accessible and GOV.UK's external linking policy.
  12. URL standards for GOV.UK How URLs are used on GOV.UK, their formatting requirements and why short URLs are sometimes created for promotional purposes.
  13. Data and analytics How to use tools, such as Google Analytics, to improve your content's search engine optimisation (SEO) and get data on how users are interacting with your content.
  14. Images How to choose images, and copyright standards for GOV.UK.
  15. Campaigns on GOV.UK: standards and guidelines Options to support promotions and marketing campaigns, from short URLs to dedicated landing pages.
  16. Use of government logos on GOV.UK When government logos can be used on GOV.UK.
  17. Use of European Union funding logos on GOV.UK GOV.UK policy on use of the EU logos for EU funding schemes.
  18. Blogging How and when to publish a blog.
  19. Tables When to use tables and how to make them accessible.
  20. Feedback How to send the Government Digital Service comments and suggestions about this manual.