Official Statistics

Rural tourism statistics

Evidence on rural tourism and its contribution to the rural economy.


Rural tourism 2016

Rural tourism (report - December 2011)

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Tourism productivity 2010


Rural Tourism 2016

Latest statistics available on Gross Value Added (GVA) from tourism. Also, business counts and employment numbers for businesses involved in tourism related activities.

Rural Tourism report 2011

The report includes information on the performance and breakdown of tourism related industries, tourism in National Parks and Areas of Outstanding Natural Beauty and day visits to the natural environment.

Tourism productivity (2001 to 2010)

Tourism productivity statistics in rural and urban areas using productivity measured by GVA. (GVA measures the contribution to the economy of each individual producer, industry or sector. It is the value of the amount of goods and services that have been produced, less the cost of all inputs and raw materials that are directly attributable to that production).

Additional information:

Defra statistics: rural

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Published 14 December 2011
Last updated 28 June 2018 + show all updates
  1. Published today, latest statistics on tourism in rural areas.
  2. We’ve changed how we’ve organised rural statistics and updated the content following Lord Cameron’s review of rural proofing.
  3. First published.