Official Statistics

Rural innovation statistics

Innovation statistics for rural and urban areas.


Rural innovation


The Department for Business Innovation & Skills define innovation activity where enterprises have been engaged in any of the following:

  1. Introduction of a new or significantly improved product (good or service) or process;
  2. Engagement in innovation projects not yet complete or abandoned;
  3. New and significantly improved forms of organisation, business structures or practices and marketing concepts or strategies;
  4. Activities in areas such as internal research and development, training, acquisition of external knowledge or machinery and equipment linked to innovation activities.



  • businesses engaged in broader innovation

Data source: BIS Innovation survey

Coverage: England

Rural classification used: Office for National Statistics Rural Urban Classification

Next release date: tbc

Defra statistics: rural

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Published 24 May 2011
Last updated 20 September 2018 + show all updates
  1. Published today, latest statistics on business innovation in rural areas
  2. We’ve changed how we’ve organised rural statistics and updated the content following Lord Cameron’s review of rural proofing.
  3. Latest rural innovation statistics released.
  4. 2011 innovation survey rural-urban analysis.
  5. First published.