Guidance

Voluntary Code of Good Practice for Prize Draw Operators

Voluntary Code for prize draws and competitions in Great Britain.

• From: Department for Culture, Media and Sport
• Published: 20 November 2025

Documents

Voluntary Code of Good Practice for Prize Draw Operators

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Details

This is a voluntary code of conduct for prize draw operators, developed by the Department for Culture, Media and Sport in collaboration with the prize draw industry. It is a set of best practice standards intended to strengthen player protections, transparency and accountability across the sector. This Code is not legislation, and does not replace existing consumer or advertising laws. It serves as a voluntary code of conduct to raise standards and reduce harm to consumers. The success of this Code will determine whether the Government decides to take further action, including legislation.

Published 20 November 2025