Unit pricing: information for consumers

A short guide to unit pricing in supermarkets and how it affects consumers.


Unit pricing: information for consumers

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


Unit pricing is a labelling system that helps consumers compare the prices of groceries.

This summary explains how it works, and shows how comparing unit prices can help people save money when they go shopping.

Published 16 July 2015