Understanding the Lifetime ISA: LISA holder quantitative research
HMRC commissioned IFF Research to undertake quantitative research with those who have ever held a Lifetime ISA.
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HM Revenue and Customs (HMRC) commissioned IFF Research to undertake quantitative research with those who had ever held a Lifetime Individual Savings Account (LISA).
The overall aim of this research was to provide a deeper understanding of holders’ demographics, experiences and intentions, in addition to their comprehension of the LISA’s terms and conditions.
Between September and November 2024, IFF Research conducted a survey with 1,613 participants who had ever held a LISA, including those who had not withdrawn from their LISA, those who had withdrawn to purchase a home, and those who had made an unauthorised withdrawal.
The views in this report are the authors’ own and do not necessarily reflect those of HMRC.