The Intellectual Property Office (IPO) has experienced sustained and increased demand for trade marks. Working with the University of the West of England and Belmana Ltd the drivers behind this demand have been investigated.
Aspects of this research include:
- a literature review of international work into the demand for intellectual property and trade marks
- analysis of recent trends in trade mark activity at the IPO
- econometric modelling of trade mark applications and renewals at the IPO