Research and analysis

Trade mark incentives

Investigation of potential links between trade marking and performance.

From:
Intellectual Property Office
Published
8 July 2011

Documents

Trade mark incentives

PDF, 813 KB, 72 pages

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Trade mark incentives: executive summary

PDF, 270 KB, 12 pages

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Details

These research documents give an overview of corporate trade marking activity in the UK, analyse the role of trade marks in the innovation process for firms and their impact on households and explore possible links between trade marking and branding.

Authors: Mark Rogers and Christine Greenhalgh.

Published 8 July 2011

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