This report presents the findings of independent research conducted by Populus into public trust and confidence in charities in 2018. It follows on from previous research on the same topic.
The main objectives of the report are to:
- investigate overall public trust and confidence in charities, comparison with other sectors and changes over time
- identify what the public consider to be trustworthy behaviours in charities
- explore whether trust influences support, for example in terms of donations
The findings are based on a representative online survey of 2,059 adults in England and Wales (with a concurrent telephone survey to ensure compatibility with previous surveys).