Research and analysis

THINK! Drug drive campaign: creative development research

Market testing research into the approaches of the THINK! Drug drive campaign.

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This research is no longer being updated.

Documents

Drug Drive creative development research findings

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Drug Drive creative development research topline

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Details

Research reports reviewing potential scripts and ideas of the THINK! Drug drive campaign with subject test groups.

The report contains:

  • details of the tests
  • reviews of the potential messaging
  • recommendations

The reports were completed in December 2014 and January 2015, building on the strategic report of September 2014.

Published 26 March 2015