Research and analysis

THINK! Drug drive campaign: creative development research

Market testing research into the approaches of the THINK! Drug drive campaign.

This publication was withdrawn on

This research is no longer being updated.

Documents

Drug Drive creative development research findings

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Drug Drive creative development research topline

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Research reports reviewing potential scripts and ideas of the THINK! Drug drive campaign with subject test groups.

The report contains:

  • details of the tests
  • reviews of the potential messaging
  • recommendations

The reports were completed in December 2014 and January 2015, building on the strategic report of September 2014.

Published 26 March 2015