Research and analysis

THINK! Drug drive campaign 2014 strategic development research

Wide ranging research into attitudes and viewpoints toward drug driving, giving insights and views for the Think! drug driving campaign.

This publication was withdrawn on

This is no longer being updated. Research into drug driving messaging was completed in December 2014 and January 2015.

Documents

THINK! drug drive campaign 2014 strategic development research

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This research summarises the:

  • general perceptions of drug driving with regard to attitudes and risks
  • potential for communications relating to drug driving

This strategic research was followed by more research on the individual drug driving campaign messages and success with reports completed in December 2014 and January 2015.

Published 26 March 2015