Research and analysis

THINK! Drug drive campaign 2014 strategic development research

Wide ranging research into attitudes and viewpoints toward drug driving, giving insights and views for the Think! drug driving campaign.

From:
Department for Transport
Published
26 March 2015

This publication was withdrawn on

This is no longer being updated. Research into drug driving messaging was completed in December 2014 and January 2015.

Documents

THINK! drug drive campaign 2014 strategic development research

PDF, 1.02 MB, 85 pages

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Details

This research summarises the:

  • general perceptions of drug driving with regard to attitudes and risks
  • potential for communications relating to drug driving

This strategic research was followed by more research on the individual drug driving campaign messages and success with reports completed in December 2014 and January 2015.

Published 26 March 2015

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