Policy paper

The tobacco control plan for England

This publication explains the government's strategy to reduce smoking through the new public health system.


Healthy Lives, Healthy People: a tobacco control plan for England

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‘Healthy Lives, Healthy People: a tobacco control plan for England’ includes commitments to:

  • implement legislation to end tobacco displays in shops
  • look at whether the plain packaging of tobacco products could be an effective way to reduce the number of young people who take up smoking and to support adult smokers who want to quit, and consult on options by the end of the year
  • continue to defend tobacco legislation against legal challenges by the tobacco industry, including legislation to stop tobacco sales from vending machines from October 2011
  • continue to follow a policy of using tax to maintain the high price of tobacco products at levels that impact on smoking prevalence
  • promote effective local enforcement of tobacco legislation, particularly on the age of sale of tobacco
  • encourage more smokers to quit by using the most effective forms of support, through local stop smoking services
  • publish a 3-year marketing strategy for tobacco control

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