The eatwell plate: how to use it in promotional material

The eatwell plate is a policy tool that defines the government's recommendations on healthy diets.


The eatwell plate graphic

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The UK’s national food guide, the eatwell plate, defines the government’s advice on a healthy balanced diet. The eatwell plate is a visual representation of how different foods contribute towards a healthy balanced diet.

The eatwell plate is based on the 5 food groups and shows how much of what you eat should come from each food group.

Public Health England encourages organisations and individuals to use the eatwell plate to make sure everyone receives consistent messages about the balance of foods in a healthy diet. This publication provides guidance on using the eatwell plate in promotional materials.