Research and analysis

Switching suppliers and the trigger points: evidence review

An independent piece of research on ‘trigger points’ for switching suppliers in regulated markets whether in banking, energy or telecoms.


Evidence review of 'trigger points' in regulated markets

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The government aims to understand how to empower and engage consumers by making switching easier in the banking, energy and telecoms markets. This publication by GfK is an evidence review of existing literature on the subject.

Published 11 April 2016