Guidance

Stoptober campaign evaluation

Summary evaluation of Stoptober quit smoking health marketing campaign activity.

Documents

Stoptober 2020 campaign evaluation

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Stoptober 2019 campaign evaluation

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Stoptober 2018 campaign evaluation

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Stoptober 2017 campaign evaluation

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Stoptober 2016 campaign evaluation

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Details

Stoptober is a major annual event to encourage smokers to quit for 28 days in October, with the aim of stopping smoking permanently.

These documents measure the impact of Stoptober in each year of the campaign’s operation.

Published 28 September 2018
Last updated 16 September 2021 + show all updates
  1. Added 'Stoptober 2020 campaign evaluation'.

  2. Added 2019 campaign evaluation.

  3. Added Stoptober 2018 campaign evaluation.

  4. First published.