Guidance

Stoptober campaign evaluation

Summary evaluation of Stoptober quit smoking health marketing campaign activity.

Documents

Stoptober 2018 campaign evaluation

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Stoptober 2017 campaign evaluation

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Stoptober 2016 campaign evaluation

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Details

Stoptober is a major annual event to encourage smokers to quit for 28 days in October - with the aim of stopping smoking permanently.

These documents measure the impact of Stoptober in each year of the campaign’s operation.

Published 28 September 2018
Last updated 3 October 2019 + show all updates
  1. Added Stoptober 2018 campaign evaluation.

  2. First published.