Stoptober 2016 campaign evaluation

Summary evaluation of Stoptober quit smoking health marketing campaign activity in 2016.


Stoptober 2016 campaign evaluation

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Stoptober is a major annual event to encourage smokers to quit for 28 days in October - with the aim of stopping smoking permanently.

This document measures the impact of Stoptober in 2016, its fifth year of operation.

Published 26 October 2017